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Study Finds Mac Users Self-Centered, Validation-Needy, Etc. "Are you self-centered, arrogant or conceited? Do you have a strong need for recognition? You must have a Mac, according to new research." The above video says people with an open personality (eh?) are 60 percent more likely to own a Mac. Hey, Check Out the Heavy on that Clicker. According to a comScore study commissioned by Starcom and TACODA, online ad clicks aren't as demographically diverse as your deluded CEO thinks. 80 percent of them come from only 16 percent of online users. They are generally young, underpaid and male. You know, like the dev dork of yore. Exopolis Exhausts Our Defenses with Barrage of Mixtapes Remember that Exopolis V-Day mixtape from, like, 2006? Spurned on by disdain like any loyal adolescent, the agency's made another one. Songs are preceded by an intro from Exo's enigmatic 11-year-old masher-upper. ("I'm Gone" has a really good one about Go-Gurt, and "I'll Kill Her" has an even better one about how flowers are actually plant vaginas.) This year's hits include "I'll Be Your Mirror" by the Velvet Underground & Nico, "Nicotine and Gravy" by Beck and "Too Drunk to Fuck" by Nouvelle Vague. Why Not Use Moving Steps to Illustrate Variety? Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception. The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato. More Squirrel Pity with an Eco Tint Because we all love a dire-straits squirrel (1, 2, 3), consider how you're robbing one of house and home the next time you get a paper bank statement. Yeah, that's right. THIS DISMAL ALTERNATIVE FUTURE IS TOTALLY YOUR FAULT. Anyway, the video was produced by Flow Creative, which felt compelled to do more green stuff with its spare time besides twist fluorescent bulbs into the break room. Great, guys. Good to know you didn't waste your man-hours doing something silly like planting trees, saving the wetlands or collecting cans. We'll be sure to spread the message far and wide. Bah. A Brand is a Brand is a Tattoo is a Brand is a Brand. "IF ANYONE KNOWS SOMEONE STUPID OR GREEDY ENOUGH TO REALLY TURN THEIR BODY INTO A PERMANENT LOGOFEST, LET US KNOW AND WE CAN MAKE THIS IDEA A REALITY," bellowed the Indonesian arm of TBWA\global in our email this morning. Puh-lease. We see this kind of thing all the time. (Seriously, though. Check out the chick who wedded her flesh to Xanga.) Give our generation a couple decades more, and at the very least we'll all have Apple on our asses and Google ... elsewhere. (As if it's not our most intimate friend already.) Visiting Parents Get Taste of Daughter There are always those time when the parents come to visit and things get all awkward for one reason or another. This scene, courtesy of Durex, goes much further than just plain awkwardness. Rather it delves deep inside a woman, her sexual needs and the tools through which she achieves those needs And the horror she experiences when she realizes her tool of choice has just been consumed by her parents, her husband and herself. By Gad -- It's a Chocolate Carseat! YES Essentials carseats are impervious to a fondue bath. Compelling. But will they stand the test of DIP? Jason's Loyal to Sweaters. Why Wouldn't Hub Be Loyal to You? The cats at Hub Strategy asked us to check out the new introductory video on their website. (You can't miss it.) The goal was to give potential clients a warm fuzzy feeling that would invite them to dig deeper. From what we can tell, it looks like some dudes talking about Jason and his thing for sweaters. It took us awhile to work out who Jason was, because we couldn't take our eyes off that porcelain monkey in a state of shock. What a bizarre table ornament. 
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