Oh for the love of vibrator ads! Apparently, all ideas have been used up when it comes to the category to the only thing that's left is to highlight a vibrator's product benefit by...oh...vibrating the ad. While certainly a different concept, the women in the ads look about as excited as your grandmother sitting on the toilet squeezing one out.
OK, at least one girl is grinning and...OMG...her bra strap is revealed! See the full on vibrating glory here, here and here.
To win the youth vote Obama stole like a thief in the night, Hillary further strains our suspension of disbelief with "the playlist for YOUR future."
It's a UGC support site! (We like how when you mouse over the videos, the bottom right-hand corner says "Posted by Americans!")
Does Hillary speak for you?
Monster.com's "Your Call is Calling" campaign has been a buzzkill since launch, particularly against CareerBuilder's darkly funny "Start Building."
But "The Stork" -- a :60 spot by BBDO, NY for Monster -- begets a bit of greatness.
You know that "What hath God wrought!" look your parents give you when you talk about what you do for a living? Apparently storks do it really well. Two hours later, we're still wallowing in quiet shame.
Jokes aside, the ad left us with a sense that there's magic and meaning in what a person chooses to do with his life. It's melancholy, well-timed and worth the watch.
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Kelly Clarkson did it. Jenny McCarthy did it. Ashlee Simpson did it. Hilary Duff did it. Fergie did it. As have many others. Now it's Hayden Panettiere's turn. So after a few uptight GQ readers got angry after the magazine dolled up sweet little Hayden in frilly pink do-me wear and pimped her out as the latest object of desire, Candie's has dolled her up in pink frilly Candie-wear for its new Kohl's ad campaign. Sweet.
Hayden seems to like the gig, saying, "I am excited to be working with Candie's. Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's 'girl' and I look forward to working with them on lots of exciting projects."
Oh God. It's that damn song again. About a month after the Super Bowl, we'd almost rid it from head bobbing around inside your head. Anyway, because some think two Super Bowl spots are better than one, we have this mashup up of Justin Timberlake's Pepsi commercial and the What is Love Diet Pepsi Max commercial. It's been up since February 7 but it's only been seen by 3,300 people. I'm sure we can increase that a bit.
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Continuing our quest to support diversity in advertising and our association with the Business Development Institute's efforts in this area, we'd like to tell you about the next upcoming conference. There are four events throughout the year that aim to discuss the topic of diversity in advertising as well as to offer an opportunity for those interested in a career in advertising to speak with those who have achieved successful careers in the industry.
The next event in the series, the Chicago Advertising and Marketing Experienced Hire Diversity Recruiting Program, will be held March 10-14 at the Chicago Regent Business Centers. The event will bring together job seekers and recruiting organizations.
If you're interested in attending the event as a job seeker or are a company interested in sponsoring or recruiting at the event, complete details are available on the event website.
Advertising Age says snide advertising is bad for business and society. (They also define "snide" in case you're teetering on uncertainty. Isn't that sweet?)
Having been victimized to emotional tatters by the online efforts of Jawbone, we believe it.
Looking for a spokesperson? Alex Perez isn't just a spokesguy; he's an ad wizard. He's also brazenly unafraid of making those "Sex me with your eyes" poses that midlife-crisis-driven creative directors love inflicting on innocent bystanders.
Self-produced ad work includes Double A-OK for Duracell and Pepto Star for Pepto Bismol. Please watch them. Please.
Swivel Media's Erik Hauser explores the interest in previously unknown music Guitar Hero can spawn as an analogy for marketers and agencies working together to create product relevancy for audiences who no longer know a particular product or to create interest in a new product.
It seems to be the mother of all challenges. It's the one that prospective clients call ad agency offices with daily - sometimes hourly when things are brisk. "How do we increase relevancy within a particular market segment, and more importantly convert that new found relevancy into sales," they often say. "How can we drive purchase and purchase consideration by our intended audience - an audience that currently doesn't even know that we exist?" Both, by the way, are very good questions that brand managers are faced with on an hourly basis.
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See all those colorful words at left? It's not just a hodgepodge of nonsense. It's a manifesto. Its job is to encourage you to visit YouGottaSeeThis2020 with the express intention of cultivating your new passion: cricket.
And then, and then, you'll have to turn on your TV from January 26-February 24 and follow cricket. (Oops. You only have three days left.)
The campaign, which aspired to educate the fine people of Fort Collins, CO about cricket while channeling the Caribbean party atmosphere of Stanford 20/20 (eh?), was put together by PUSH. The reaction was described thus:
Crowds are attending the viewing parties, concerts and events in large numbers. Home viewers are sharing their thoughts online at the Stanford 20/20 U.S. message board. Teachers are adding cricket to their physical education programs, and the kids of Ft. Collins are even playing makeshift cricket matches in their neighborhoods.
Simply stated, the people of Ft. Collins have caught Stanford 20/20 Cricket fever.
The question of the hour is, "But will Colorado Cricket Fever become pandemic?" (And if it does, where can we get our shots?)
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