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Scion xB Gets Gold Treatment We really can't explain it any better so we're just going to let Scion campaign creator, ATTIK Creative Director Simon Needham do it. "For our campaign, we are treating these vehicles as priceless valuables. In selected neighborhoods across the U.S., street teams in security uniforms will appear driving campaign-branded armored transports." Come On, Hipster. Do it for the WANDERING FISHPERSONS! GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha. The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony. Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff. Delta Highlights 'Force for Global Good' in Video It's very easy to sometimes call out and make fun of the sappiness most cause-related marketing efforts are so fond of employing but if you bypass the urge to toss them off as manipulative tear jerkers, you come to realize these efforts are important and do very good things for fellow human beings. That's the case with Delta's Force for Global Good, a humanitarian effort which support Habitat for Humanity, The Conservation Fund and pink ribbon breast cancer efforts. T-Shirts Sold Without 'Advertising BS' Um...huh? All of this just to promote a "lame" t-shirt? Seems like a lot of effort to us but when you set an artist and a filmmaker free, unhinged by those nasty account executive types, this is what you get. All to promote a Love is Lame t-shirt. We're not sure we actually agree that love is, in fact, lame but we do like the quirky effort this piece of creative exudes in a effort to at least get us to buy a t-shirt that argues the point. Of course, because the work is so quirky, it could be flying over our head and, in fact, be endorsing love. More likely, it's reflective of someone's less than successful travels on the path to love. More Obama Musical Speech Mash-Ups! Hey, look. It's another one of those Obama speeches flanked by music and enhanced by the magic of grayscale. This one, produced by Tom Dunlap and seeded by Feed Company, is called "Hope Changes Everything." See the previous Obama-rama pop effort, "Yes We Can." Think all the jingling will distract from the "iconic phrase" ripping? Denver to Remove 'Less' From 'Homeless,' Hopes Reality Will Follow The Denver Rescue Mission is in need of $12.5 million to support the needs of 10,000 homeless people who seek shelter each night in the city. To call attention to the need, the Mission asked Cultivator Advertising & Design to develop a campaign. The agency came up with an interesting outdoor and transit campaign which composed the word "Homeless" from photos the agency took of 143 Denver area homeless. Chevrolet Grabs Jonas Brothers to Hype Green Cars to Disney Set If you're a fan of Disney-manufactured pop acts then you'll have a soft spot for this partnership between Chevrolet, Disney and the Jonas Brothers, Disney's male version of Miley Cyrus' Hannah Montana. Yes, that's Billy Ray Cyrus' daughter. Yesterday at Walt Disney Studios, the Jonas Brothers performed in front of 150 LA area students at a "Chevy Rocks the Future" concert. The effort aims to make Chevrolet's "green" cars cool in the eyes of the bubble gum set. Um, yum? Shocker! Tylenol Ad Campaign Admits Old People Exist Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality. Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?
by Steve Hall
Feb-20-08
Topic: Brands, Campaigns, Commercials, Creative Commentary, Good, Trends and Culture SRG Employs Chewbacca Defense to 'WTF?' Us into Submission In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group. As can be typical of studies, the research cited some ostentatious figure -- namely, that 80 million Americans (43 percent of the online populace) have watched a favourite show online. The study didn't specify whether 80 million Americans watched a complete episode; just that they watched one (which could mean anything, really). Enter Kevin Horne of Lairig Marketing. EXtraordinary Brings Smooth Operation to Infiniti EX To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.) EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme). Nice touch with the cello. 
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