Hearts Divorce Bodies, Strike Out for CareerBuilder

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So this woman's at her computer, typing away innocently, when her heart -- still pumping -- leaps the hell out of her chest (tearing an unfortunate hole in her sweater) and walks over to the boss' office, where it goes, "I quit."

At first we thought it was an American Heart Association ad. But actually it was for CareerBuilder. The bottom line: "Follow your heart." Definitely didn't see that coming.

If innocent watercooler bitching actually yielded dramatic ultimatums from our organs, we'd all be fucking dead!

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



Talking Stain Ruins Interview. Tide Comes to the Rescue

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Now this Tide commercial is one you just love to watch over and over. In an interview, a man who is attempting to explain why he is the right guy for the job, is distracted, as is his interviewer, by a nasty stain on his shirt...that talks when he tries to talk. Get it? Distracting stains? Distracting noises? In other words, it's best to use Tide to remove your stains before you head to an interview.

We like this commercial. We like it a lot. It drives home the point (with a sledgehammer) that a stain is very distracting and can affect your daily life in a bad way.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Ooooh. Budweiser Pulls the Rocky Card.

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There's something about the "Rocky" theme that brings out the adrenaline-pumped patriot in us. We would never have imagined Budweiser was gonna pull that card in this spot involving a dalmatian and Hank, an overlooked race horse.

GO HANK! (Blame Rocky.) If that theme had been used for "Italian Stallion," Sylvester's career would probably have taken off much faster than anyone would have expected. With dramatically different results.

This ad is the proud winner of the USA Today Ad Meter poll.

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



Pigeons Destroy City, FedEx Far Smarter Choice for Delivery

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So now we know using FedEx is a far wiser delivery solution tha carrier pigeons. In FedEx's Super Bowl spot, we have an underling discussing the use of pigeons as a method of delivery., All seems well until we look outside and see pigeons reeking havoc attempting to make deliveries. The boss say, "We better stick with FedEx.

There's a lot of drama in the ad. Crashing windows. Cars being mangled. When that;s coupled with the calm demeanor of the boss and his employee, it makes for interesting viewing.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Indigenous Native, Circle of Flame Promote ... Cars.com?

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We have no idea what Cars.com's Super Bowl ad was actually about, but it involved a really hot tatted islander who releases a murderous carnal scream, and a circle of flame where we hoped a gladiator fight would take place between the two white collar guys standing inside. No such luck.

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



Cops Get Fresh ... for Dell (red) Laptops?

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We knew Dell was working on changing its image, and we knew it was going to do a spot for its new project (red) line during the 2008 Super Bowl, but we didn't realize it would involve cop fondling and just general gratuitous ass-slapping.

Neat. In, like, a generic Super Bowl sorta way.

Bottom line (which competes only in bottom-line brevity with SalesGenie): "Buy Dell. Join (red). Save Lives."

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



Kina Grannis Wins Doritos CGM Contest

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OK, Doritos. For a minute there I didn't know I was watching a commercial. Some sizzling sound effect with messages we didn't quote catch. The some girl starts singing about...Bum??? Bum, bum, bum. Huh? So I guess this is the chick that won the CGM contest. Kina Grannis is her name and you can hear her song on the Doritos site.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Super Bowl 2008



Bridgestone Goes High-Intensity With Squirrel Salvation

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Bridgestone just shocked us into submission with an ad involving a squirrel's near-death experience by tire skiddage. We knew there was screaming; there was just a lot more than we expected. Suddenly we feel like road kill has feelings. Mostly of horror. Possibly of revenge after the fact?

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008



Visually Stunning Under Armour Commercial Delivers Confusing Message

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This Under Armour commercial is visually stunning, wonderfully created, beautifully shot. Amazingly colored. However, as we started intently at it, we soon realized we had no idea what it was trying to tell us. Oh sure, Under Armour is the uniform of those who will lead in the future but when a 300-style dude stands atop a crowd and shouts, "The Future is Ours!" you can't really help but laugh. Well, at least we did. View the commercial here.

by Steve Hall    Feb- 3-08    
Topic: Commercials, Super Bowl 2008



Bud Light Brings Manly Touch to Wine/Cheese Fete

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Bud Light's given us another one of its brief flourishes, with men using large cheese and baguette to smuggle Bud Light into their girls' wine and cheese party.

Yeah, because any man smuggling liquor is going to pick Bud Light -- to the unanimous acceptance of his chums. That's realistic.

by Angela Natividad    Feb- 3-08    
Topic: Super Bowl 2008