Audi's Godfather Ad Powerful, Stellar, Captivating

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Created by Venables Bell & Partners, Audi's much talked about Godfather-themed R8 Super Bowl commercial (preview) is worthy of the discussion it has created. The ad, which marks the automaker's return to the Super Bowl for the first time in 20 years, features Alex Rocco's Godfather character Moe Green in the famous scene during which the Jack Wolz character wakes up to find the bloody head of his prized stud horse in bed with him.

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by Steve Hall    Feb- 3-08    
Topic: Commercials, Creative Commentary, Good, Super Bowl 2008



With Sixty Seconds of Silence, Pepsi Celebrates Diversity

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So here's Pepsi's Bob's House commercial in which two deaf guys get lost on their way to a friends house and resort to honking their horn to hep them locate the right house. The ad was created and enacted by deaf members of the Pepsico workforce. No doubt, due to it's silence, the ad will command attention during game viewing along with the subtitles which will actually draw people further into the ad.

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by Steve Hall    Feb- 3-08    
Topic: Commercials, Good, Super Bowl 2008



Beautiful Balloon Ballet Celebrates Coke Side of Life

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We have to tip our hat to Wieden + Kennedy for their Super Bowl efforts this year for Coke. In Jinx, which we reviewed here, Republican pundit Bill Frist and Democratic pundit James Carville share a friendly day together in Washington. In the second Super Bowl spot W+K created for Coke, we are treated to the slow, graceful dance of two Macy's Day Parade balloons as they engage in a battle for a balloon in the form of a Coke bottle. In the end, a third balloon, Charlie Brown, wins the prize high above Central Park.

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by Steve Hall    Feb- 3-08    
Topic: Commercials, Creative Commentary, Super Bowl 2008



Yawn...GoDaddy...Super Bowl...Beaver... Blah, Blah, Blah...

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By now you've heard the spot GoDaddy's Bob Parsons wants you to see won't air during the game. The spot(s) that will air feature a crowd of people at a party scene. In one, White Light, Candice Michelle makes her appearance in a doorway to a transfixed audience. In another, Spot On, Danica Patrick teases the crowd to check her out online in her "OMG! Fox Rejected Commercial!" So after the game, if you care, that's where you can see Danica and that whole beaver thing.

We're going back to sleep now.

by Steve Hall    Feb- 3-08    
Topic: Bad, Commercials, Opinion, Super Bowl 2008