In the Philippines, or maybe just among Filipinos, nothing happens on time. It's one of those things that drive us crazy. When we attended the premier for The Debut (an awkward Filipino-American movie you should never EVER watch), it started 45 minutes late. The director, who was present, gave us a winning grin and said, "Filipino time. You know how it is."
Giggles issued all around, followed by the crunching noise of smuggled food. ARG.
To promote the merits of Pizza Hut's on-time delivery in the Philippines, the creative team at BBDO Guerrero Ortega sent us the outdoor printwork for its campaign, "Hate Late?"
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Can we at least recover from Super Bowl XLII before we have to start thinking about Super Bowl XVIII? Damn, we already have a logo for XLIII and we haven't even removed that damned AMP ad from our head. Thanks to the urgency of the NFL, we now have to go a create a Super Bowl 2009 category here on Adrants...12 months before the game! Damn.
In response to this musical tribute to Obama's "Yes we can" speech, News Groper has posted "No you can't, Black Eyed Peas," an Obama response in parody.
Snippet: "Stop stealing my words and talking over me please. You're ruining my pacing and carefully-planned oratory inflection. I'm glad you are inspired and want to help my campaign, but can't you play your own insipid songs with simple refrains that you beat to death? 'Let's Get Retarded' comes to mind."
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To promote its fancy new renovated destinations, the Red Roof Inn's gone digital with 360i, its Digital Agency of Record.
360i will be working on Red Roof's online media and creative. We have yet to see either.
In the meantime, we can ooh and ahh at Red Roof's new logo, which comes complete with a casual roofy slant, and a typeface probably modeled after the handwriting of a fresh-faced yachter.
Tell us if we've gone mad, but the logo rubs us wrong. Because isn't it magenta?
Big difference between red (as in Red Roof) and magenta (as in Magenta). Way to make a fresh splash in the pool, Red Roof -- total incongruity between your logo and brand name.
Anywho, the logo has been published on the redesigned and "rededicated" Red Roof website. It will also appear on inns that have recently been renovated. 360i washes its hands of it; the logo, it says, was in place before the agency was contracted.
We love a little hell and high water on a Super Tuesday morning. Those things, says Greenpeace, will be the only result of Bush's big plans against global warming.
And since Bush has trouble with the "transparency" thing, GP decided to be transparent for him -- all over the Washington Monument during his "Major Economics Meeting" last week.
Politics: a damn serious business. In the same way falling facedown in a sandbox -- and stabbing your eye out with a stick -- can be considered good times.
With Super Bowl XLII behind us, we can now turn our attention to more pressing matters in the advertising business: the use of female cleavage and breast-obsessed men to sell stuff. Yea, yea, yea, who wants to read another story about some stupid ad that uses boobs to sell stuff? Oh, you do? OK, let's continue then.
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While some debate the quality of commercials which appeared during Super Bowl XLII, the game itself was intriguing enough to capture 97.5 million viewers making the game the most viewed Super Bowl of all time according to Nielsen. The next most viewed game was the 1996 Super Bowl which had 94.1 million viewers.
Our partnership with Business Development Institute's Diversity conference series will host Advertising and Marketing Experienced Hire Diversity Recruiting Program, otherwise known as AdEx Chicago during the week of March 10 -14 at the Chicago Regent Business Centers.
The goal of the event will be to confidentially match job seekers with hiring companies. This follows the successful initial outing last year in New York during Advertising Week 2007.
For more information, check out the website here.
Which means he deserves your love and loyalty, too. *eyebrow raise*
Here's a pro-Obama video produced by will.i.am of the Black Eyed Peas. In it, Barack Obama's "Yes We Can" speech is taken up as a kind of musical mantle by images of stars like Nick Cannon, Common, Scarlett Johansson, Tatyana Ali, John Legend ... we could go on.
We like a good-looking, nice sounding guy as much as anybody else, but with Super Tuesday in our faces, we recommend doing homework before voting. Here's one source, and here's some campaign ad analysis from the same non-partisan group.
Let us know if you've got other resources worth looking at.
It's hardly been three days, and already the shoving match between Google and Microsoft over this -- not to mention the growing list of greed-sparked suitors for Yahoo's hand -- is really, really old.
To provide comic relief, Luckie & Company's Rethink Everything launched Yahoocrosoft. The site hosts a spoof news article where -- in some insane universe not far from our own -- Yahoo counteroffers to buy Microsoft for $44.7 billion.
We're hoping the article will at some point make way for spoofy cartoons, which can't possibly be far behind.
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