« Last week 2-Dec-07 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  | Next week 16-Dec-07 »

Ambitious Females Tricked into Joining Sex Trade (for, Like, 5 Minutes)

stop_the_traffik.png

To demonstrate what human trafficking can be like, STOP THE TRAFFIK went to a career fair in London and invited young women into a "gallery" of top jobs abroad.

The women found themselves in a red light district-style window, feather boa included. We can only imagine the five excruciating minutes of mortification they must have felt after they realized what was going on.

This is pretty much how many women get into the sex trade. They're talked into a decent-wage job opportunity and take the plunge. The difference is, they can't walk back out and giggle about it later.

The effort was orchestrated by Duval Guillaume, Antwerp. It reminded us of this anti-trafficking South African effort, which also made use of bummed-out people in shop windows.

by Angela Natividad    Dec-10-07    
Topic: Cause



Stay-at-Home Servers Model Dads in the Homefront

mommy_server.png

"You can't domesticate a server!" snarls one critic in this corny but clever ad for Windows Home Servers.

Adding uncharacteristic, and shyly controversial, color to a mundane office tool, Microsoft -- with (lots of!!!) help from Creature -- repositions the server as a domesticated animal.

The idea is that a stay-at-home server better assists remote knowledge workers in a more productive environment -- at home (a truly revolutionary idea, yada yada). The campaign also draws parallels between servers and stay-at-home dads. This side-snicker take on real-life issues reminds us a little of early Vista efforts.

See microsite. Promotional material also includes a book entitled Mommy, Why is There a Server in the House?, for sale on Amazon.

by Angela Natividad    Dec-10-07    
Topic: Brands, Good, Promotions



Can't Ascend at Work? Practice On Your Phone

top_chef_game.jpg

Bravo partnered with LimeLife to promote Top Chef, a show that's a lot like Iron Chef except not as entertaining because it isn't ever-so-crappily dubbed.

The result was a game called Top Chef Challenge, which is available on mobile phones. The object is to climb from entry-level dishwasher to 5-star chef in a virtual kitchen.

The game is available for a one-time charge of $6.99, or a $2.99 subscription fee if you happen to have a particularly extortionate US-based carrier. (Did we mention carriers suck ass? Now there are studies to prove it.)

by Angela Natividad    Dec-10-07    
Topic: Games, Promotions



Yes, a Giant Google Pin Constitutes as an Outdoor Campaign

transit_thumb.jpg

To celebrate the debut of Google Transit, which helps commuters plan their itineraries, the Google pin took to the streets of Vancouver, which was the first Canadian city to get the Google Transit treatment.

Grey, Vancouver was responsible for the pinnage. Gawk stupidly, as we did, at this montage.

Any chance of the pin blowing up?

by Angela Natividad    Dec-10-07    
Topic: Guerilla, Outdoor



Wii Gamers Find Joy in 'Passion of the Christ'-Style Torture

passion_christ_wii.jpg

Christmas is the time of year when when all that yuletide stuff rings from every street corner. When Salvation Army Santas are at every doorway. A time when love and joy supplant ego-fueled ladder climbing. A time when visions of sugar plumbs infiltrate the dreams of children. A time when the sound of sleigh bells brings a smile to everyone's face. I time when Rockefeller Place becomes an oasis from the city's grind. Christmas is the time when violence-fueled gamers beat the shit out of Jesus Christ.

more »

by Steve Hall    Dec-10-07    
Topic: Bad, Spoofs, Video



Quebec's Crea Award Campaign Gets Crea...tive

alexbogusky.jpg

At first, we were going to trash this campaign for Quebec's Crea Awards (formerly known as Gala des Coqs D'Or) created by Montreal agency Bos for several reasons. First, unless you live in Quebec, you've likely never heard of the Crea Awards (or its former incarnation). Second, as one of the creatives featured in the campaign, unless you create work that appears in this market, you'll never be in the running anyway. Third, highlighting the fact the world's creative leaders (excusing DDB Canada's Alan Russell) such as Alex Bogusky, Oliver Altmann, Pablo Del Campo or Tony Granger haven't won a Crea is like saying U2 never won some local music competition. It's meaningless.

more »

by Steve Hall    Dec-10-07    
Topic: Campaigns, Industry Events



Shift Control Goes RPG on Second-Gen Company Site

shift_control_game.png

Hey, this is pretty nifty. CT-based Shift Control Media, which builds casual games for marketers, has relaunched its website with help from Vancouver's mod7.

The site vibes like an RPG game: You're an alien exploring human behavior and interning at a Madison Avenue agency. The reading's a little heavy compared with the few instances of action, but then again you get to hear bullshit words like "synergy" from alien ears.

The alien also observes that "all the attractive humanoids work in marketing." Hell yes, little green man.

by Angela Natividad    Dec-10-07    
Topic: Agencies, Games, Good, Online



Billboards Throw Snowballs at Each Other on Toronto Skyline

fido_interactive_billboard.jpg

Check out this video of a pair of projected "billboards" that flirt, giggle and throw stuff at each other. They were put together by BOS, Toronto for Fido, a wireless provider up thither.

Since everybody likes a shiny object that moves, the attention-getting spots will be projected on different buildings throughout downtown Toronto between December 6th and 29th.

The charmed projectionists are Media Merchants, based in BC. They are using "high-power light projectors," which we're guessing aren't the same as the ones that so tortured us in social studies class.

by Angela Natividad    Dec-10-07    
Topic: Brands, Mobile/Wireless, Outdoor



« Last week 2-Dec-07 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  | Next week 16-Dec-07 »