Deep Focus Bronzes Up for Social Media Use

Deep Focus, which gave us Big Love Land, an informative interview with Mr. T, and embeddable Flight of the Conchords (the cats at left), has just been named an Agency of the Year, courtesy of MediaPost's OMMA.

Read all about it here.

Honors include Best Use of Social Media, for which Deep Focus won the Bronze.

Congrats, guys! Don't let it get to your head and start launching crap CGM campaigns.

Dentsu/Biegel Mud Wrestling Match Continues

And so for Steve Biegel it seems suing Dentsu for forced participation in hot tub action isn't enough. He's now adding religious discrimination to his list of apparent transgressions foisted upon him by the ostensible monsters who run Dentsu. Biegel claims he and other Jewish Dentsu employees were discriminated against based on their religion.

In a statement regarding alleged treatment of Dentsu America President Doug Fidoten, Biegel said, "Defendants have openly discussed firing Mr. Fidoten, as well as removing his responsibilities. Mr. Fidoten is quite literally a token Jew, presented as a fig leaf to hide the simple fact that Mr. Andree and his fellow gentile managers have in one year eliminated every Jew in the creative department at Dentsu."

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Gigantic Marketing Expands Trademark Litigation to Include MDC

In early October, Gigantic Marketing went after MDC Parnters agency WeAreGigantic for trademark infringement. Launched alongside an MDC consolidation of MFP and Kirshenbaum Bond & Partners, We Are Gigantic is headed by Neil Powell who formerly was a partner at the now defunct MFP which suffered significant client loss.

Today, after Niel Powell failed to appear two times in front of Magistrate Judge Ellis, Gigantic Marketing President Bernard Urban has expanded its litigation to include WeAreGigantic parent company MDC Partners.

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Dominos Delivery Guy Gets Small Penis Pinky Wag

AdFreak has been following the Australian Finger Wag which debuted in an anti-speeding campaign. In the ads, women wag their pinkies at guys who performed testosterone-fueled automotive idiocy in front of them seemingly to make up for their small dicks. It seems the finger wag caught on causing, in one case, a man to throw a bottle of water at a woman who wagged her finger at him.

Predictably, another marketer, Eagle Boys Pizza, copied the idea (and very badly) by showing a couple of girls wag their pinkies at a Dominos pizza delivery guy as he drives buy. Dominos didn't take kindly to the commercial and a spokesperson said, I'm going to write personally to their CEO kindly and politely. Look, it's fair enough that we compete, but why would you want to degrade our team members? It's nothing to do with them."

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X-Ray Glasses Yield Panties to Four-Eyed Spectators

Here's a spot by DeVito/Verdi, USA for For Eyes. It's called X-Ray.

Recall the type of specs you dreamed of having when you were a pervy little kid. Now imagine that's a viable request.

The ad asserts that unless you can get a pair of eyeglasses that act above and beyond the call of duty, you really shouldn't be paying so much for them. Clever clever. This little gem was discovered on Ads of the World.

Hot Lips Spout Merits of Social Networking in UK

Look, a pair of plump red lips telling you what she wants ... from marketers and content providers. And she's got a British accent.

In terms of ambition, the video is a lot like this, except you're watching lips move instead of a cursor. Guess there's something to be said about that.

This would-be viral is brought to you by Redwood Publishing, which hopes to spark a discussion about what users really want, and what our future may look like.

Please Take the Adrants Readership Survey

It's been two years since we asked you to take a readership survey to offer us input on how we do things around here and to tell us a little bit about yourselves so we can help insure the ads on the site are as relevant to you as possible. After all, no one wants to see an ad for collector's edition cast iron door knockers on Adrants when all we care about is advertising. So please take a few short minutes to answer this two page survey so we don't burden you with unnecessary messages about idiotic front door bling.

What Would Advertising Be Without Thongs, Fishnets, Miniskirts and Pumps?

Been meaning to get to this one for a few days. it's a campaign for ArriveAlive, an organization created by a father whose son was killed while driving drunk. The site touts the importance of the decisions and consequences that affect one's life. Calling attention to the site is a bathroom stall campaign which adheres images of drunken women to the floor and wall.

One woman is on her hands and knees in front of the toilet apparently puking. Another woman appears to be sitting against the wall in the mens room next to the urinals. Both are dressed slut-like with exposed thong, fishnet stockings and pumps. While no one really wants to look at a fat ugly drunk woman (or man for that matter), Copyranter wonders if we're supposed to think only sluts get drunk.

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That Old Idea That There Are No New Ideas Is No Official

We've thought this at the end of every year for a long time but now it's ben made official. It seems 2007 has been dubbed The Year We Finally Ran Out of Ideas and that sentiment has taken on the for of a cartoonish re-cap of the year in which sequel-itis, Orville resurrection, the Dentsu scandal and Sony's rabbits are given their proper spot in the compendium of the year's work.

Boobs Not A Good Line Extension. Still A Good Female Extension

Ah yes, it's the end of the year and time for all those wrap up, bests, worsts and just plain wrong lists. Recently, TippingSprung (now there's a brand name with its own problems) conducted a Brand Extension Survey which sought to determine the worst brand extensions of the year. Topping the list was Precious Moments which came out with a coffin based on the company's cutesy collectibles.

In second place was the Humane Society which came out with a Dog Lovers Wine Club and in third was Hooters for its Girls Gone Wild apparel line. Hooters also topped the food extension list with its Hooters energy drink. In past years, Hooters stuck out as well for its Hooters airline brand extension.

Ries & Ries Laura Ries, in reaction to the findings, put it succinctly, telling BrandWeek, "Hooters doesn't stand for energy. It stands for boobs and chicken." You've got to wonder if father Al passed the baton to Laura on this one for good reason. Listening to Al discuss boobs would be as skeevy as reading an article about boobs written by some horny male ad slut like Steve Hall.