On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.
Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with what appear to be paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.
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We've spent 15 minutes digging through the filth and sludge of the 'net to try finding a copy of Paris' latest ad, where she crawls around naked and covered in gold as if she OD'ed on these. If you find it someplace, pass it over. (In the meantime, we found this glorious piece of work.)
The golden Paris ad is for a canned wine drink called Bubbly Blonde by Rich Prosecco -- which, as far as brands go, is pretty fond of the Hiltons' black sheep. (She even sings on their homepage!)
Packaging description: "The perfect 'starter drink' for your night or a special pleasure as a reward at the end of the day." We're guessing nobody read that out loud to check for "flow."
The "wine" comes in passionfruit, strawberry and original (uh, grape?) flavor. It launches in Berlin, Germany this week. Expect to see it Stateside in '08.
Nude Paris a la gold paint. We'd smack our lips and go "GRRR!", but that's Steve's thing.
Learn the secrets to making seven million dollars in two years -- all for just $6.95 S&H! "How's this for a super trade?" the site gushes.
And while you're power trading, how about some PowerThirst? We're sure the Power Trading guy will appreciate the only energy drink augmented with TURBO PUNS.
If you're interested in Twitter, what it's all about and how it's effecting the way people interact online, a video called Phantom Limb explores the phenomenon and how it benefits people's lives.
It's definitely one Web 2.0 (damn, I hate using that buzz word) thing that seems to have stuck.
Why strain the dancing girls for votes when the 2008 presidential candidates can play paintball instead?
On Miniclip, they can. And thank heavens. Nothing says POTUS like a paintball ass-kicker. (We'd say Hillary's got the competitive advantage there. We bet she's loaded with quiet rage!)
There's a streak of sadism in this year's holiday efforts (observe 1 and 2). We blame it on the hell CGM has wreaked on our psyches.
To illustrate this devolution in goodwill, last year iStudio was all about helping people on their holiday consumer journeys. This year, loud and clear, they DO NOT WANT to deal with you. Or your crappy gifts!
The "greeting" lets voyeurs sift through a bunch of weird shit the agency's been sent. If you like something (we kind of dug the zodiac thong), highlight it in red and send the agency a note about why you deserve it.
Flippin' awesome.
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LOL. To help big, stodgy Microsoft reinvent itself for the creative kiddies, Wexley presents Hey Genius.
Hey Genius includes a jobcuzzi (for steamy interview de-stressing), a genius transporter, and brain massage stations for geniuses suffering from finals week.
If only these attempts to make Microsoft cool actually coincided with one another. (See Zune and Vista efforts.) And if only Apple didn't already have a Genius training program.
And how much do you want to bet that even if Microsoft did draw young, sexy (bedraggled?) talent away from Google or Facebook, those same kids would still feel a little jipped upon walking into Corporate? Uh, it ain't exactly Californication in the Pacific Northwest.
In lieu of a season's greeting, AIS, London gives us a holiday tool we'd actually like to use.
The Staffblaster attacks dronelike employees -- likely sleepy, hungover and shoddily dressed -- right as they walk through the door (typically between nine and 10 AM).
Must do wonders for morale.
Now here's a campaign that doesn't beat around the bush...even thought there is beating and bush involved. Rarely do we find ad campaigns so blunt and so bold and so, pray tell, graphically honest as this one. Reminiscent of those fake PUMA ads years ago, this campaign for Hombre Magazine doesn't bother to dance lightly around what some of its readers do when reading the magazine.
Created by Leo Burnett Buenos Aires, this is a campaign we'd never see in America because, God forbid, we admit anyone ever in their entire life ever looks at "dirty" magazines or masturbates. Adland has the campaign's entire series of ads here.
We have our first entry in the Adrants Holiday Party Shenanigans Contest. It comes from Boston's BlackSheep Marketing. The company's 8th annual holiday party was themed after A Christmas Story. For the party. along with an actual leg lamp, Lifebuoy soap, Ovaltines and decoder pins, the agency created the Flag Pole. Instead of freezing it and challenging party guests to stick their tongue on it, the Flag Pole was crafted to function like a beer funnel whereby guests could take a shot of their favorite liquor through it.
In the picture are Linden Labs Ben O'Conner and BlackSheep Marketing's Mike Rheaume. While this may seem rather tame to you, remember, the contest isn't meant to embarrass or harm anyone but do feel free to top this and get as crazy as you comfortably can.
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