What makes a website or an ad campaign EGGciting? Don't come here to find out. The music will appall you, the animation and imagery will bring you feverish memories of your attempts to build a site on GeoCities and AngelFire, and even the font makes us angry for some odd reason.
Shortly after asking in a manner most slow what makes a site or campaign EGGciting, a little mouth appears and screams in our faces to demonstrate, we don't know, the element of surprise. Thankfully we were already distracted by then so the full effect was lost on us.
Rob, whoever you are, leave the gurus to Axe and Tanqueray.
Virgin America has launched a campaign with a self-deprecating look and feel, slightly a la Perrier. By poking fun of its own neurotic clientele and unique flight experience (the vibrating chairs, the plugs, the as-you-order food), Virgin demonstrates it can laugh at itself while laughing ever-more-loudly at the competition, which just doesn't promote in the cool-as-shit way it does.
The animation used in the campaign was popularized by jaded kids floating shorts from Sick Animation or episodes of Adventure Time, which use the medium that first taught us about society to bitchslap it across the face.
Our favorite spot is "Plugs." The campaign was created by Anomaly, our new heroes for the next 10 minutes.
To draw more impressionable minds to its bonfire, Temple University launched T Means More, a campaign that turns the "Temple T" into a symbol of character, integrity, commitment, etc.
We are bored by this campaign and think that Temple gratuitously abuses the color red. Might be a good idea to just mail all potential students a copy of this book.
There's one sure thing that can be said about Britney Spears' performance at last night's MTV Video Music Awards. She delivered exactly what everyone expected; a horrifically embarrassing performance that had to have Kevin Federline rolling on the floor laughing uncontrollably. Practically tripping over herself throughout the limp, lifeless, lip-synced performance, Spears began the performance looking as if she'd just stumbled out of a bar drunk searching for something to hold on to so she wouldn't fall over.
From there, it didn't get any better. Several years ago - before Federline, before kids, before physical and emotional meltdown - Spears would have been all over that stage exploding with high energy dance moves. But at least twice last night, she had to be hoisted up and down from a riser like an overweight kid trying to climb out of a swimming pool.
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