Life lessons from Hennessy on looking ridiculously rich - er, tasteful:
- Appear bored
- Toss expensive shoes around like it ain't no thang
- Drink plenty ... in a suit!
- Carry a ... protractor? -- and possibly some old maps upon which to "protract"
Hennessy's launched a new campaign called Flaunt Your Taste alongside Pharrell, known for his beats that cost six figures.
Original beats are hidden all over the microsite. The most amusing page by far is MANIFESTO, which is flanked by a classy-looking black dude holding a protractor. Random throwback to Ogilvy's eyepatch man? Maybe.
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If you've ever lost a street-side game of Three Card Monty, you probably don't want to play the Great Car Cover-Up.
The object of the game is to examine three covered vehicles from all angles. One car is a convertible, one will turn heads and the other is a dud. Text your choice of car to a certain number for a small fee.
This is part of Glue's effort to promote the RAC's £5 Car Data Check. The cars will be revealed on October 17th, and all profits go to a charity called Brake.
Appealing to the same people that kept Dawson's Creek undeservedly on air, Quarterlife Crisis explores the lives of twenty-somethings "coming of age" in the digital era. (That means it's about a blogger who airs her friends' dirty laundry over the internet, to the demise of her personal relationships.)
This is a show that didn't quite make it to TV land, so it's airing on MySpace and launching a social network instead. Users will be able to affect the show's plot (possibly, says MarketingVox) and get some professional networking and job help. Though we're pretty sure that if the network flies at all, people are overwhelmingly just going to meet up to drink, sob about their confusion and hook up.
Actually, Craigslist probably fills both those roles pretty nicely.
Catch vestiges of all the self-entitled angst at Quarterlife.com. It debuts on November 11th, and you can blame producers Marshall Herskovitz and Edward Zwick.
We can't even describe how creeped-out we get when we see this ad for Crush Calculator. The thought of being passionately grasped by that furry over-the-hill co-ed is frightening - but somehow so realistic that we can smell the bacon on his wife beater and see the indentation he'd make on the couch while playing video games.
If he's our future, we're bummed.
This is good. Really good. Wilkinson razor has released a JWT France-created trailer and online game which focus on the neglect dads feel because their wives are so enamored with the softness of their new baby's skin. In order to win back their wives' affections, the men take to shaving with Wilkinson razors. Baby don't like this. No, no no. And baby goes all ninja rap on Dad's ass.
If you're Gillette and you want to sell razors, all you have to do is open your mouth and barf out some piece of shit Super Bowl ad. If you're not, you actually have to be creative...and entertain...and inform...and engage. Wilkinson does this very nicely.
Far from the world of Sex and the City and closets full of Manolos comes this street campaign for Marshalls which has a team of Shoe Divas dressed in bathrobes sporting shoes the retailer calls stylish. Apparently, they are stylish since Marshalls buyers traveled to Italy to seek them out. The campaign's hook? "An outfit isn't complete without the perfect pair of shoes," so says Marshalls spokesperson Amy Cafazzo.
OK, let's forget the shoes for a minute and talk about that cool, red stiletto mobile that's accompanying the Shoes Divas in DC, Philadelphia, Dallas, Houston and Atlanta. Is there such a thing as a fuck me car? Damn, that thing is hot!
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We just caught a glimpse of Target's new back-to-school ad. It falls under the tagline "Brave new dorm," which made us think of Brave New World, which gave us chills, which only worsened with thoughts of Target's size and omnipresence (New York is still slathered with Hello, Goodbuy. Why, Target, why?).
In any case, it goes without saying that Target knows how to get your head bopping. Now if only dorm rooms were actually that size.
Speaking of 404 pages, check out Smashing Magazine's compilation of error message remixes.
You're probably thinking, "Sitting around revising a 404 page is inexplicably geeky and lame." Fair enough. But honestly, we wouldn't mind getting lost if we could find an easter egg once in awhile. The people that bother redesigning error messages are probably the same species that lifted us out of the MS-DOS, type-in-command days.
Yesterday, seven soldiers died in Iraq. Not that this is the sort of news Adrants reports but it's nice to step outside our mostly meaningless business from time to time and digest something that actually has meaning and truly affects people in ways that make advertising comparably irrelevant. Oh, and if seven soldiers dying in Iraq weren't bad enough, courtesy of contextual advertising's unfailing fuckery, this CNN news story was accompanied by an ad for life insurance with the headline, "If you died today, who would fund your family's future?" Well, for the families of the seven who died, it's a bit late to buy life insurance but hey, there's plenty of time for the rest of the military to bulk up on insurance. So I guess it's a perfectly placed ad after all.
While not quite as powerful as the recent Montana Meth campaign which inspired us to write "watching these new Montana Meth spots makes one want to grab a gun, hunt down a drug dealer, stick the barrel of the gun in his mouth and blow his fucking head off," the second phase of the Arizona Meth Project delivers the same powerful message: don't do it even just once.
The eight spot campaign, along with radio, print, outdoor and online, takes two different approaches. The first features kids wishing they had experienced other horrific events such as a car crash or a beating as opposed to getting hooked on Meth. The second envisions what a person's life becomes once they get hooked on Meth. The spots are powerful for sure but one does wonder how effective the scare tactic approach is. Peer pressure and the desire to fit in are almost insurmountable obstacles to overcome but the effort is worthy.
There are some recognizable faces in the spots including The O.C.'s Willa Holland. All the spots and the rest of the creative can be viewed here.
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