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Rayban's 'Never Hide' Makes Us Do Bad Things

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Here's some more would-be viral insanity for Rayban's Never Hide campaign.

This video requires a "don't try this at home" disclaimer. Because we actually did try this (we get very adventurous after our morning martinis), and hours later, we still have water up our noses.

That shit hurts, and it's not as easy as the guys make it seem to get Wayfarers around your head in a bucket of water.

But we're not the type of people who give up, so we had the interns keep trying until they got the process nailed. This is the kind of stuff college just doesn't prepare you for.

by Angela Natividad    Jul-23-07    
Topic: Brands, Online, Video



Pilfered Muffin Smells Suspiciously of Shenanigans

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Aw, this is cute. Perhaps still high off its accolade as best retail outdoor advertising of 2005 for its car-crushing billboard muffin, Boone Oakley (for client Bloom supermarket) has announced its prized pastry has been "stolen."

In exchange for news about the muffin's whereabouts, one lucky snitch gets a year's worth of free muffins (of normal-muffin-size), as well as a cash reward.

The morose missing poster is at left. Check out their appeal in the extended entry.

more »

by Angela Natividad    Jul-23-07    
Topic: Agencies, Outdoor, Promotions



When Brand Equity Starts Running Low, Distract the Crowd in Technicolor

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We can't shake the sense that there's something really dated - think late '90s - about these mod new Sony VAIO ads (1, 2, 3) by Ignited for Latin America.

Oh, wait. We just figured out why. 1998 was the year Apple came out with its snazzy pick-a-swatch gimmick for the clear and colorful new iMacs, starting with Bondi Blue. That was really hot for back then, but, oh, we need more than color these days to save a flailing brand.

But assuming the product actually were imaginative, the ads also leave something to be desired, and the slogan, "Like no other," was clearly not the result of a "Eureka!" moment.

by Angela Natividad    Jul-23-07    
Topic: Brands, Commercials, Television



In Case You Missed It, Hilary Has Her Own Obama Girl

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Released in early July, we apparently missed this video featuring Taryn Southern gushing about Hillary Clinton Obama Girl-style. Offering to be Hilary's Oval Office maid or White House aid, Southern sings, "let's seal the deal with a hug and a kiss and put a hot chick in the Oval Office. And bringing on the lesbian vibe, Southern continues, "I know you're not gay but I'm hoping for bi."

more »

by Steve Hall    Jul-22-07    
Topic: Good, Spoofs, Video



Even Rugby Players Love Each Other in Paris

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Leveraging for the billionth time Paris' position atop the cities of love list, the Regional Tourism Committee of Paris in London has launched a campaign for the Rugby World cup that proves even rugby players feel the love. Of course any game that requires fully grown men to forcefully embrace and thrust themselves into each other must certainly have something to do with love. The only thing missing from this campaign is a Snickers bar.

by Steve Hall    Jul-22-07    
Topic: Campaigns, Magazine, Strange



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