Oh how those faux blog-loving marketers will never learn (until, of course, they're pummeled by transparency police. Read on). Attention, marketers. Repeat after us: "The consumer is not an idiot. The consumer in not an idiot. The consumer is not..." OK? Good. Now that you're all cured, let's all revel in the glory of faux-lover supreme, our friends over at Sony who, along with several other movie studios and companies, has just launched Hollywood in Hi-Def, a site that praises the visual and aural deliciousness of high definition DVDs.
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We're not really sure what Bravo was trying to do here. Maybe they thought it would be clever to try nailing ad dollars and viewers in one fell swoop.
With that in mind we get this ad showcasing The Affluencers, a packaged Gen Y boy and girl sporting all accoutrements of cool, including a love of Bravo. The bottom reads, "Most affluent + most influential + most engaged viewers = THE AFFLUENCERS," followed by the tagline, "Watch what happens when you buy Bravo."
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With increased communication speed and higher expectations of quick gratification, courtesy of the Digital Age, come casualties.
And if Chase Bank is any indication, those casualties come in literacy. Or maybe just vowels. It's hard to say. Maybe we should just leap ahead, cut out all the extra letter-looking things (uh, consonants, right?) and go back to hieroglyphs. We're halfway there anyway.
On Tuesday, July 4 from 1:30P - 6P at the Microsoft Executive Customer Briefing Center in New York City, Business Development Institute and PR Newswire will host Green Communications, a collection of case study presentations given by corporations who have launched products or business initiative which are eco-friendly.
Presentations will be given by Ford, the EPA, HSBC, Interface and National Geographic. More information on the conference is available here. For a discount off the event's price, use the code, greenadr.
