- The City Desk examines the 60 year history of the Richman Spectacles rich Man iconic neon sign that sits atop the Deputy Tyrone Campbell Building on Pearl Street. The area was once called Squint Alley due to the overwhelming brilliance and quantity of neon signs that once graced the area.
- Virgin Atlantic Airways has put its account in review. Crispin Porter + Bogusky has had the account since 2003 and will not defend.
Catch Seinfeld promoting Bee Movie by jumping off an eight story building in Cannes.
- Oddcast is having fun with its Baby Mail.
- Cynopsis reports, "The CW is planning on not selling traditional commercials in the new trend-watching series CW Now on Sunday nights. Instead, the network will integrate marketers into the show as sponsors for specific segments such as fashion, beauty or music. This fall, The CW will also sell five-second spots called "cwickies" to advertisers, in particular movie studios, three times throughout a show or during the course of a night, followed by a longer-form commercial, like a trailer. "
- Apparently, new research suggest young adults read more magazines, not less.
- Check out the Creativity Award winners.
Now here's a much better way to promote your beer brand than stupid million dollar Super Bowl commercials that do nothing but tell stupid jokes and make women mud wrestle while wearing tiny bikini. OK, so that might be just a small bit fun to watch but we bet Widmer Brothers is getting a lot more mileage out of their YouTube-style site that features video of "lemoning their Widmer. Watch guys putt a lemon into a Widmer, launch a lemon from a slingshot, drop a lemon into a Widmer from a pinata.
Beer. Lemons. Video. People with way too much time on their hands. We say perfect.
Google bought DoubleClick. Yahoo bought Right Media. WPP bought 24/7Real Media. Microsoft, always the follower, never the leader, just bid $6 billion to acquire digital giant aQuantive. It's an information grab as companies wake up and realize their prized and proprietary information is increasingly in the hands of their very own competitors.
People have accepted money to place ads on their foreheads. People have accepted money to place ads on the back of their heads. People have accepted money to place ads on their fingernails. People have accepted money to place ads on their breasts. People have accepted money to place ads on their asses. People have accepted money to place ads on their pregnant stomachs. People have accepted money to place ads on their very unpregnant, very hot looking stomachs. People have accepted money to place ads on their babies.
Is it so hard to believe people may soon name their babies after brands?
You know you've made it big when your slogan and general person become iron-on fodder for Aviator-sporting hipsters. Gecko was cute but Geico's neurotic Caveman, who's been making waves since his adamant arrival on the media scene, clearly strikes a more prominent cultural chord.
Sure his show may suck. But how many sucky-show protagonists get to be an action figure and shirt fodder? Tom Green's been waiting a long time and we can all agree he'd make a far more interesting action figure.
Preferably one that talks. "A barrel roll? A barrel roll? A barrel roll?"
We've never seen anyone push coffee quite like this before, and we have to admit we dig it, even if we're not on 'shrooms.
The magic was cultivated for Finland's Paulig Presidentti by Stardust Studios and Helsinski's SEK & GREY Oy. And bless their hearts, there's method to the madness. The notion was to convey a transcendent sensory experience while using the familiar Presidentti colour scheme and golden cup, which is something like a pimp goblet for caffeine.
The slogan translates, "from the best coffees in the world." Mm. They could have done more with that. We would have shot for something more along the lines of, "from the ashes of the fresh-risen phoenix."
For the new Audi TT, Lowe Roche, Toronto decided to leverage what we're going to call Boston Syndrome and invade a town with unexplained symbology: giant TTs. Note crop circles. Note video (which is actually quite gorgeous and pleasant).
Orwell would have a blast in '07.
Our only major critique of these sorts of campaigns is that unless you're blowing minds with your guerilla efforts, it might be asking much to assume your consumer is going out of his or her way to pursue an understanding about why TT's are suddenly appearing all over the place.
Out of resentment, they might even go out of their way not to.
And to be fair, corporate art (which also proliferates every corner) is so crappy they might not even register the significance of the TT's, unless they wander mistakenly into a cornfield over lunchtime and stumble across a crop circle.
Avis, the guys who made a winning marketing position out of being the second-place rental car guys, have leaped onto the blog train. And while the site looks boring and fairly inactive, we do think the facts are handy and the little chatboxes on wheels are cute.
They clearly do try harder.
Meredith Turner from the Rosen Group is working on a news item that will appear on a major nation news show (we know what it is, we can't tell you but you've definitely heard of it) and is looking for advertising addicts. Turner is interested in "interviewing someone who can wax poetic about advertising all day long and rattle off One Show 'Best of Show' winners like nobody's business."
If you think you're worthy, answer the below questions with yes or no answers. If most of your answers are yes, you may be what Turner is looking for. Answer these questions and contact Meredith Turner here.
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To provide alternative coverage to this year's Cannes Festival, Asabailey Advertising and Draw Pictures in association with Ricall, Rushes Post Production, v2film and Final Cut will be producing three videos per day during the festival which will highlight festival events, parties and offer interviews with creative gurus the world over. The work is being done for Cannes Fringe, an alternative news organization of sorts that's been covering Cannes for three years but, this year, will do so in an official capacity. If you more than Advertising Age and AdWeek, give Cannes Fringe a visit for another look at the industry's biggest ego fest.
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