The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Gyro Worldwide joins forces with them to make the brand, "a working-class American cookout" (we swear the CEO said this), relevant to a new generation.
Designs feature graphics unique to sailor tat subculture: anchors, mermaids, buxom women and even tight-fisted knuckle statements on gloves. We like how there's a section marked "Rum Stuff."
Glimpse the new Sailor Jerry campaign here and here and here. - Contributed by Angela Natividad
Here's a weird ad in which Japanese businessmen travel around what looks like the MidWest to share Nintendo Wii with families, transients and college students. "Wii ... would like to play," one says with an impish smile that's almost a twitch.
The pair bow low and suddenly people's lives are changed - white control in hand they're bowling, running, jumping, even lassoing - essentially everything they could do anyway if only they'd pick their asses up off the couch and leave the house for a few hours.
But no. They'll probably all get Wii'd instead. Oh, haha. We made a funny. Get it? Wii'd? You get it, right? There's a promising commercial in there somewhere. - Contributed by Angela Natividad
To promote some new vehicles whose names we won't even bother to look up, Honda creates a destination on Myspace upon which people can get ranked a la Hot-or-Not and compete for the coveted title of MySpace Ultimate Profile. The page already has over 23,000 friends. Submissions include the usual indie-whoring hipsters and children. Enter yourself though you might be offset by the eight-year-old with the souped-up Civic. - Contributed by Angela Natividad
A cable company pitch is a cable company pitch is a cable company pitch. But in Geico's signature style, Comcast is throwing out a little off-colour, slightly befuddling humour to add some shuffle to the deck.
The bowling mermen serve as good representatives of what we're seeing from Comcast lately. And if Youtube is any indication, people think it's awesome. So here's to thinking outside the box and into someone else's playbook. - Contributed by Angela Natividad
To get down with plush-ass Gen Y four major resorts bundle up to host The Ski Tour, a hyper-trendy echo boomer orgy. As no youth-poaching Woodstock is complete without fashion shows, nods to smoking chronic and concerts by obscure artists like the ever-more-irrelevant Tommy Lee, The Ski Tour includes all these delights and more.
The site was created by Wirestone and sponsors include Spyder, Ice Breaker and Paul Mitchell, who continues to grasp for this demo even if most think Paul faded into the ether hand-in-hand with Molly Ringwald. Here's some advice: tear away from your beloved '80's aesthetic and maybe you'll vibe more relevant. In the meantime though, expect the smell of aerosol to intermingle with the stinging-fresh air on the piste. - Contributed by Angela Natividad
Formed in early October by NightAgency, the adverband RockDotRock is now out with their new video that promotes Norton Confidential for the agency's clint Symantec. We're no music expert so we're going to leave this wide open for you readers to comment on. Is this good? Is it bad? Are Adverbands the wave of the futer? Is is marketing gone crazy? Do tell.
Blah blah, blah Lindsay Lohan blah, blah, blah Miu Miu blah blah blah Prada blah, blah, blah new ad campaign blah, blah, blah celebrity spokes-ho blah blah blah, recent GQ spread blah, blah, blah former Louis Vuitton spokesmodel blah, blah, blah gossip queen blah, blah, blah panty-challenged blah, blah, blah 2007 campaign launch blah, blah, blah...
This Georgia Pacific site, GPTimeMachine, is designed to show how long the companies products last by providing viewers a virtual time machine through which they can check out a house ten years into the future to see how it's holding up. Nice concept but the execution is extremely goofy and corny. So much so that it actually might be good though we remain undecided on that front.
This is one of those ingredient branding things that always makes us wonder why companies bother doing it. Obviously it must work or else Intel wouldn't still be doing it. Unless your a geek or a detail freak, you likely don't give a crap what sort of chip is inside your computer or what kind of wood is used to build your house. We could see this Georgia Specific thing being targeted at home builders but we'd really like to see what results come from this consumer-focused, ingredient-branding approach Georgia Pacific has taken. Do tell. Numbers please.
As a follow up to their Cannes Gold Lion-winning print and outdoor campaign that visually illustrated what can happen when one drink 42Below vodka, the company has launched a game, called 42Belowstories, based on the same concept. The game lets players create their one lurid tales of debauchery using an online story teller filed with images that can be combined to tell the appropriate tale.
- Games, games and more games. This one promotes cbcampus.com, an entity that helps hook up college grads with their first job.
- On Friday, November 24th, 2006, branded entertainment TV network Spot TV will offer YouTubers a sneak peak.
- Whether it's related to that video or not, things continue to go not so well for Agency.com. The heads of the New York and San Francisco offices have left.
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