Hearst May Launch Cosmo TV in the States

Cosmopolitan Television, a Lifetime-like cable channel in Spain, may be coming to a cable channel near you. The channel is the top rated women's network in Spain and it had been credited with increasing the circulation of the magazine in Spain as well. Read more here.
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Bob Guccione on Why He Put 'Gear' on Hiatus

'We were going to be characterized as a failure in the lads category. That meant that with the ad community we were spending more of our time debating about what we weren't than we were spending time proselytizing and expanding on what we did well.'

That's one of the reasons why 'Gear' has ceased publishing. This article examines that and explores Guccione's vision of the next 'Gear' iteration.
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Zenith Optimedia Revises Ad SPend Projection Upward

Citing the ad industry as being mostly unaffected by the war and unemployment, Zenith Optimedia has raised its December 2002 ad spend estimate for Q1 2003 up to $146 billion or 2.2% over last year. Originally the projected increase was 1.9%. [via AdWeek]
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Cable Industry Chastised For Lack of Digital Feeds

"The cable industry is missing at its post and absent without leave," said Eddie Fritts, NAB CEO, at the annual NAB meeting. "Cable operators are carrying less than 13 percent of local DTV broadcast stations on the air today. At last count, only 107 of the 809 broadcast DTV stations were receiving cable carriage."

Did he think the cable industry would actually be proactive about anything? [via MediaWeek]
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Victoria Magazine To Close

Seems people have better things to think about these days then decorating their houses with an unending supply of flowers and frilly poofy things. Victoria Magazine, launched in 1987 in the prime of the Yuppie Genration, will cease to publish after the June issue due to a sagging circulation and lack of advertiser support. [via Ad Age]
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The Tricks That Make Britney Spears Popular

Here's a Flash movie, in which Janet Jackson finds out how Britney Spears was able to become so popular.

[via ApeChild]
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When Honesty is the Best Policy in Advertising

Do the Canadians Really Want this?

Canadian Idol

Advertising Invasion Taxi Style

By now, you have all heard that New York is experimenting with an in-taxi video advertising platform. It has been met with mixed reviews. The Washington Post takes a look at the current state of in-taxi advertising.
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Celine Dion Chrysler Ad Tops in Recall

According to the Interactive Media Groups Brand Recall Index, the Chrysler Sebring spot featuring Celine Dion tops the weekly list in recall. Interestingly, it places only eigth in the Likeability Index.
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