Another Ad That Speaks the Honest Truth About The Product
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Adrants Gets Some Seriously Excellent Press
"One of the most comprehensive advertising blogs I've come across is Steve Hall's adrants page. A media director at the RDW Group, Providence, R.I., Hall maintains a regularly updated, well-designed site. On the left side of his blog you'll find commentary on recent advertising-related news stories, while in the right-hand column, Hall has compiled an extensive list of links to advertising related news sites, industry resources, and other advertising bloggers." Read the entire article here. McDonald's Moves Television Dollars to Digital Media"The days of spending hundreds of millions of dollars on TV advertising is over. Reaching consumers is no longer TV driven." With those words uttered by McDonald's SVP of U.S. Marketing at the 85th annual AAAA meeting, the media landscape is sure to change forever. [via Ad Age] Top Ten Things to Look for This UpfrontA humorous look at what to expect in this year's upfront. WSJ Online to Launch Media & Marketing Edition"The Online Journal's Media & Marketing Edition will provide the Journal's deep, authoritative coverage of advertising, marketing, media and entertainment, conveniently located in one place and updated 24/7," said Todd Larsen, president of Dow Jones Consumer Electronic Publishing. "The edition will provide media and marketing professionals with the analysis, perspective and insight for which the Journal is known." The edition will launch mid-may and be priced the same as WSJ.com: $79 per year or $39 if you subscribe to the print edition. Cinema Advertising Up to $200 MillionNow we know why it takes at least a half an hour for the movie to actually start once you sit down in the theater. Previews started getting more prevalent and longer and now there are more ads to contend with as well. As one who is in the ad business, I can't argue with the "captive adudience" effectiveness of this form of advertising but as a movie-goer, I hate it. Marketers should at least try to make the ads work within the medium rather than just slapping up a modified :60 [via MediaPost] PIB Shows Gaps Between Fast Growing Magazines and Their IndustriesDrug and health ad pages are up but brud and health sales are flat or down. Home furnishing ad pages are up but furniture sales are down. Auto magazine ad pages are up but car sales are down. What's going on here? [via MediaPost] Barry White Gets Pissed at the Copywriter During a Recording Session Love out takes. Mack Simpson over at Adverb is a copywriter in Texas. He works on some pretty well known accounts. He found some outtakes from a recording session for a radio spot for Paul Quinn College in Dallas Texas. The college was able to get Barry White to do voice over. As with most recording sessions, things did not go all that smoothly. Barry gets a bit pissed at the copywriter. Give it a listen here. -------- A Great Spot From HondaHere's an advertisement that makes the inner workings of a car actually appear interesting. I'd love to know exactly how they got the domino effect to actually work. UPDATE: Read about how they did it here.
[via adland] -------- 
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