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ABC Struggles in the Ratings GameABC is down for the count after being trounced by Fox. Just two of ABC's programs remain in the prime time top 40. And it's been in that position for six of the last eight weeks. Who ever dreamed Fox could do this back in the 'Married With Children' days? [via Boston.com] New Ad Campaign Slams Companies With Offshore Headquarters"In the sands of Iraq, our soldiers risk their lives for our country," says the voiceover. "At the same time, big corporations are abandoning our country and setting up phony tax shelters in the sands of Bermuda." A group called the Bermuda Project is behind this campaign hoping it will stir congress into enacting laws governing a company's use of off shore tax havens. View the spot here. The Hong Kong SARS Marketing BlunderYou just never know when a nasty event is going to get in the way of your ad campaign. That's exactly what happened to the Hong Kong Tourism Board. Nice campaign. Bad timing.
Story here via The Guardian. GAP Needs a Media Buying AgencyThe GAP is taking its media out of house and out of project by project status and looking for a full service media buying company. [via Ad Age] It's Back to Soap Opera Style SponsorshipCall it what you will these days; advertainment, product placement, advergaming. Marketers are returning to the days of old when marketers "owned" television shows. They had a much firmer grasp on the content and a much bigger slice of the sponsorship pie. Well, what goes around, comes around. We are just calling it something different this time. Pepsi has just announced plans for a game show called 'Play for a Billion' in which the game show is tied directly to Pepsi's bottle cap sweepstakes. "You're going to see a lot more of this," says Dave Burwick, chief marketing officer, Pepsi-Cola, North America. "It's so much more difficult for a 30-second ad to stand out these days. . . . When you control the content, you develop the exact message you want." This USA Today article discusses this trend and explains what other major marketers are doing in this area. New Fox Show for Young DudesFox has named its new teen male targeted network, Fuel. The network will cover extreme sport including skateboarding, snowboarding, surfing, and motocross. There will also be original programming featuring athlete profiles, music artists, and a concert series. More... Dixie Chicks' Pepsi/Lipton Brisk Commercial Filmed at Former Manson RanchThis little titdbit just in from a reader of the ever watchful Gawker: "The Dixie Chicks recently wrapped on a commercial for Pepsi/Lipton Brisk. Unbenknownst to the Chicks and the client, the ad agency, Leo Burnett, rented out the former Manson Ranch in California for the shoot. Pepsi is currently debating if the commercial will ever air, and has hired a high-profile public relations firm to handle this if it leaks to the media." Ouch. Well, I guess it's officially leaked. Odd Advertising Strategy Number 2,386,836We have forehead advertising, urinal advertising, dogvertising. You name it. Now we have "headspace" advertising". James Nelson started this new "strategy" by auctioning off the back of his head to the highest bidder. The prize? The company gets to put their logo, as a tattoo, on the back of his head for 5 years. Nelson ran an eBay auction and pulled in $7,000 for the "headspace". [via KMBC-TV] Sisley: How Does This Advertising Make You Feel?Just when all the Adrants Posts were getting boring...
Oh, how sex and near nudity finds its way into advertising... Found these here. Which led to here. Probobly slightly altered versions of the real thing. [via reverse cowgirl] Another Reason Ad Professionals Rank Close to Car Dealers in EthicsNEW YORK Mitch Mosallem, who headed the print production department at Grey Worldwide, has pleaded guilty to 11 counts of anti-trust, conspiracy, mail fraud, bid rigging and tax evasion in U.S. District Court in Manhattan. The charges stem from an ongoing investigation of the print and advertising industries by the Justice Department's Antitrust Division. More from Adweek. 
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