Is it really any surprise that the mega-agencies are beginning to die? That Interpublic is a mess? That these companies are so big that it's all about shareholder value rather then good marketing communications?
Yes, it is the dot-bomb era of the advertising holding companies. The unbundling of over bundled girth. A time when eager advertising executives can, once again, go it alone. And, in the process, maybe create some worthwhile advertising along the way.
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"By pointing out the stupidity and the pretentiousness of these other magazines, the readers are made to feel that they were right all along and that they aren�t missing anything."
So says Greg Gutfield, editor of Stuff Magazine as he points out the irrelevancy of most men's magazines.
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Howard Stern may exec produce an animated series tentatively titled Howard Stern: The Teen Years. It may feature Stern's voice and will focus on the trials and tribulations of growing up as a teen.
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Also on this year's Hot List are ESPN, Real Simple, The New Yorker, In Style, FHM, Cooking Light, Maxim, Shape and Allure.
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MediaPost's Dana Blankenhorn does a wrap up of last weeks AAAA'a meeting.
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�The problem isn�t TiVo, it�s the remote control,� said John Mandel, co-CEO of MediaCom in New York. �Why is this a new problem?�
Well said. All this complaining about TiVo ruining the television model or as one television executive claimed, "Using Tivo is stealing TV", is just dumb. Work with it. It's coming so adapt your business model to work within this new trend. Develop creative that is compelling within this channel.
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The upfront market seems to be OK but there were concerns epressed at last weeks Internationl Radio and Television SOciety Forum in New York. Automotive and entertainment are seen as areas that could weaken.
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