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Potential New GQ Editor Might Make Staff Healthy"They are accustomed to long expense account lunches and early cocktail hours," said one source. "They're afraid that Zincenko will come in and expect them to eat granola and go jogging at lunch hour." That's what an insider says the concern among GQ staffers is over potential new editor, Dave Zincenko, who is currently editor in chief at Men's Health. [via Page Six] HBO Says No to GandolfiniHBO has called Gandolfini's bluff. The actor threatened HBO with leaving the show over a contract loophole to either get more money or to completely leave the show. Well, unlike many other networks, HBO didn't roll over and say "fine, we'll pay you whatever you want". Rather, HBO told Gandolofini and the rest of the cast that they are not giving in and and they are cancelling the start of fifth season filming until the issue is resolved. We love James Gandolfini and he is a good actor but he should stay with a good thing. Why mess this up to go back to playing supporting actor roles in movies? Even More on Those Interesting PUMA AdsSo no doubt, you have all seen these ads by now. And of course you now know they are fake. And Gawker says it is "The company's most successful viral marketing campaign, and they're trying to shut it down." To wrap it all up, Felix Salmon of felixsalmon.com spoke with Peter Kim at PUMA and got the company's side of the story. [via Gawker] So, to be clear for the lawyers, they are fake. I know they are fake. We all know they are fake. These ads did not come from PUMA so says PUMA. Gawker's View of Vanity FairVanity Fair Editor Graydon Carter, in a lengthy Mediaweek profile following his "Editor of the Year" award by Adweek, says, "I have a fashion readership. I have a political readership. I have a literary readership. I have New York's social scene, Hollywood. I have America. I have Europe." What he left out: "I have a readership that consists entirely of baby boomer divorcees who drive matching Astrovans in Sapulpa, Oklahoma. I have two guys in a cocktial lounge in Michigan who think the In-and-Out list is "very cheeky." I have a soccer mom in Des Moines whose four-year old slipped the February issue into her shopping cart while she was in the checkout line at Walmart. I have half the Rotary Club in Geneva, Illinois. I have a young woman in the Bloomberg administration who circles my editor's letter references to the smoking ban with a yellow highlighter. And, oh yes, my mother reads it...most of the time." [lifted directly from Gawker] AdWeak is Back With An UpdateFavorite ad biz lampooner is back with an update to AdWeek. Check it out.
Serena Williams is the New Close-Up Spokesperson"Hours of practice and an inexhaustible supply of commitment get me ready for the court," notes Williams. "Close-Up gets me ready for the cameras with a bright smile and fresh breath." As if she ever said that as opposed to a PR type writing it for her but yes, Serena Williams is the new pop endorser of Unilever's Close-Up toothpaste. She's the number one ranked women's tennis start if you didn't already know. More... A New Miller Lite Catfight TV Ad?This, from Trendsetters: "Rumors have it Miller is working on a new version of its "Catfight" TV ad, perhaps starring Pamela Anderson. A USA Today poll found that 48% had no problem with the first ad, while another 26% opined "who cares?" So, keep your bulging eyes peeled for the next episode of wrestlers Kitana Baker and blonde co-combatant Tanya Ballinger." Sounds good to me. American morals are already in the toilet...why stop now. Oh, just kidding...bring it on.
Fox Station Pre-empts 'Married by America'Calling the show "demeaning to the institution of marriage", WRAZ in Raleigh has pulled 'Married by America' after one airing. Decide what you will but I think the show is fairly innocuous and harmless. Even kinda cute in some respects. More... Magazine Spending Up 10% in FebruaryTotal magazine spending for the month of February 2003 is up 10.2% over February 2002 to $1.2 billion. More... 
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