For the launch of their new Urban Attitudes collection by La-Z-Boy, the brand is out with a new RPA-created campaign featuring spokeswoman Brooke Shields. The campaign includes television, print and digital ads that aim to alter misconceptions about what it takes to create a stylish living room.
In the TV ad, Brooke Shields is seen (not too closely, mind you) sitting on a couch talking about how much everyone wants a stylish living room even though they don't have a team of designers, unlimited budget or an industrial-sized hair fan. But with the Urban Attitudes Collection, now you can!
"The dress stays!"
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Well the headline pretty much says all you need to know but Progressive Insurance is out with four new ads -- with longtime spokeswoman Flo nowhere to be seen -- that feature a grown man in a baby sling, in his "mother's" arms and in a high chair at work. The ads aim to encourage Millennials to drop their parents' seemingly outdated insurance and switch to Progressive.
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Nothing could make us yawn wider then receiving a new campaign for a light bulb brand. But when the emails says "the campaign is a copywriter wet dream," our interest is peaked.
And this campaign from Raleigh-based Baldwin& is, indeed, peak-worthy. Featuring the entrancing Lance Reddick, known for his roles in Fringe and The Wire, we are thrust into a world of choice which pits the Cree LED light bulb against other, less innovative bulbs.
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While nowhere near as moving as its Christmas ad last year, John Lewis' 150th anniversary ad is a nostalgia-laden look at 150 years of life in England presented in one flowing long shot that shifts from one era to the next.
With the tagline, "For 150 years you've never stood still. Neither have we," it would seem John Lewis wants everyone to know its changed to meet the changing needs of everyone's changing needs over the changing years.
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For a medium that is, perhaps, the oldest and most traditional, the outdoor industry has done an admirable job in recent years keeping itself relevant as everything goes digital...including the industry's own billboards.
To help people show their appreciation and love on Mother's Day, Lamar Advertising has launch a hashtag campaign which encourages people to upload an image of themselves with their mother to the brand's Facebook page or to send a tweet using #InspiredByMom.
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Remember the Northwestern student who created a Lego version of herself and used it as a resume to apply for summer internships ad agencies? Well the student, Leah Bowman, has been hired by Energy BBDO and will start work in late June.
She writes on her imgur gallery, "A few weeks ago I was "that LEGO intern girl" but now I'm officially a BBDO Account Management Intern!"
Well congratulations, Leah!
Hahaha. This is too funny. Then again, we are easily amused. Then again, we're talking about dancing dogs! Hip hop dogs. Latin gods. Electro dogs, Disco dogs.
Dog treat company MISFITS, with help from Proximity Canada, is out with The Gif Dog Party, a site on which you can choose a song, a venue and a posse of dogs to get their dance on. And the, of course, share the whole creation to your social media followers.
And that's it. Have fun.
After an 8 year lapse, Kirstie Allie is back with Jenny Craig in a new LXRD-created commercial in which, well, she begs Jenny Craig to come back to the weight loss program so she can lose 20...no, 30...pounds. Will she succeed? We assume the campaign will, over time, let us know.
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Who Is Hosting This, a hosting site rating site with its own viral marketing desires, is out with an infographic entitled 5 Reasons Your Awesome Content Isn't Going Viral.
The infographic takes a look at what makes content shareworthy and sites what can detract from that such as lack of emotional appeal, bad timing, poor design, poor distribution and more.
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Taking an out of context, you-had-to-be-there approach to promoting Colonial Williamsburg, The Martin Agency is out with two new commercials which aim to highlight the destination's many attractions which, when explained out of context, can be a bit off putting.
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