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How to Generate Leads Using Facebook And Twitter

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So it's said that Facebook and Twitter together have 1.5 billion monthly active users. And it's safe to say most brands are engaged in some form of marketing on either or both of the platforms. But are brands doing all they can to leverage these platforms for lead generation?

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by Steve Hall    May-20-14    
Topic: Research



These 12 Women Will Go to Cannes In An Effort to Change the Imbalance of Women Working in Creative

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The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.

See It Be It is a program that aims to further women's careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

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by Steve Hall    May-20-14    
Topic: Industry Events



This NOS Energy Drink Ad Will Convince You to Just Drink Water

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Carbonated water, high fructose corn syrup, citric acid, sodium citrate, sodium hexametaphosphate (preservative), caffeine, taurine, natural flavors, acacia, potassium sorbate (preservative), glycerol ester of rosin, l-theanine, sucralose, yellow 5, calcium disodium edta (preservative), pyridoxine hydrochloride (vitamin B6), yellow 6, guarana, cyanocobalamin (vitamin B12)

And you call that a health drink? WTF has marketing and manufacturing come to? Those are the ingredients of Coke's NOS Energy Drink that's being touted in a new spot from Mistress which will air weekly during FOX's The Ultimate Fighter and FOX's NASCAR Sprint Cup Series.

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by Steve Hall    May-20-14    
Topic: Strange



McDonald's New Mascot: Biggest Brand Fail Ever or Just Another Social Media Outcry From People With Way Too Much Time on Their Hands?

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It's almost becoming standard practice to trash the crap out of a brand for making even the slightest change to its brand. In some cases the changes are big and in some cases they are small but it seems as though every change is followed by an onslaught of social media outcry from people with nothing better to do than craft a witty Tweet that is then featured in the news which then causes the whole thing to spiral out of control.

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by Steve Hall    May-20-14    
Topic: Brands, Opinion



If There Were Porn in the 1800's, This Soda Ad Would be It

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Complete with a salaciously sexy bare ankle, a peeping Tom, a cross-dressing judge, an S&M dominatrix and a bobby in bed, this Fentiman's soft drink ad is probably as close to porn and it got in the 1800's.

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by Steve Hall    May-19-14    
Topic: Strange



This Coors Light Ad With A Talking Bear Head Hat Is, By Far, the Weirdest Beer Ad Ever

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This Coors Light ad is definitely different and it's definitely strange. It talks about going to bed not in your bed, paint fights, pantlessness, fuzzy handcuffs, magic tricks, ballerina, awkwardly-placed Japanese men, men on a bus wearing sumo wrestling suites, plastic balls with men inside and donkeys named Richard.

Oh and it's narrated by a guy wearing a bear head hat. That talks.

Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post's Marc Langley, the spot aims to highlight possible adventures of the impending summer season. While drunk, apparently.

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by Steve Hall    May-19-14    
Topic: Strange



Job Seeking Creatives Offer Aspirin to Drunk CDs in Award Event Stunt

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Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.

Knowing there'd be a good chance some attendees would wake up with a hangover the next day, the pair had a hostess hand out farewell gifts at the end of the night which consisted of a greeting card with contact information and an aspirin.

No word on any offers yet but the video is getting some good traction.

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by Steve Hall    May-19-14    
Topic: Guerilla



This Epic Ads Steals Taglines From Other Brands. You Won't Believe What It's For

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There are ads that poke fun at other brands. There are ads that poke fun at the ad industry. There are ads that poke fun at big brand advertising. There are ads that poke fun at advertising's propensity to over-hype the simplest of things. This ad is all four of those things and more.

We're not going to tell you what it's for. Just watch. We will, however, say you may feel like eating a bit more healthy after viewing this ad.

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by Steve Hall    May-19-14    
Topic: Commercials



This Sweetly Playful Cornetto Cupidity Video Explores Lesbian Love

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When AdFreak's Roo Ciambriello, who is our favorite new ad writer, said the new Cornetto Cupidity ad entitled 40 Love "is totally worth the watch" and is "a bit like a softer and sweeter Judd Apatow movie" and that there might be "Pabst Blue Ribbon in there somewhere," we were hooked.

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by Steve Hall    May-19-14    
Topic: Brands



Like A Dot Com CEO Throwing Money Around in 1999, Samsung Rebrands Heathrow's Terminal 5

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In an epic rebranding stunt, Samsung is opening its pocketbooks and will rebrand Heathrow's Terminal 5 for two weeks. It will be known as "Terminal Samsung Galaxy S5." I shit you not.

Beginning Monday, the brand will cover the terminal with signage including entry and exits, the security area, boarding gates and baggage claim.

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by Steve Hall    May-16-14    
Topic: Sponsorship



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