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'Morphing' Banners Increase Click-Through 83% [Study]
Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT SLoan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known characteristics, result in 83% higher click throughs. Penelope Cruz Messes With Jimmy Kimmel For Nespresso
In a product placement/integration stunt that should have felt forced but didn't, the first several minutes of last Thursday's Jimmy Kimmel show didn't begin with his monologue, rather, it began with a Nespresso ad featuring spokeswoman Penelope Cruz. Fashion Brand Pulls Culture Flip With Burqa-Themed Ad
Hamburg-based MAYD has created a haunting commercial, entitled Hide, for fashion brand Paisley which makes interesting use of the burqa. For over a minute, we get a David Lynch-like vibe as cuts of a woman's face and a burka-clad figure are intercut with other delightfully odd shots like a turbin-clad man toasting a polar bear. Then...with full flair fashion ad dramatics, the woman pulls off the burqa to reveal...a very GQ-ish man dressed in a suit. That's followed by the tagline, Better Hide Your Man, which, we suppose, is meant to turn the table on the whole hiding of Muslim women thing. Nicki Minaj Removes Her Clown Make Up And Bares Bootylicious Curves For Wine Shoot
Last we saw Nicki Minaj, at least in the ad world, she was in psychedelic Pepsi commercial in which a guy and a girl somehow teleport to one of her concerts. This week, she's back in a new campaign promoting her own brand of wine, Myx Fusions Moscato. And you'd hardly know it was her without all that cartoonish makeup she usually wears. Man Takes Selfie After Sawing His Arm Off
Yea, that headline got you, right? In the spirit of really, really weird Asian ads, Saatchi & Saatchi Thailand is out with a new ad for telecom company Huawei that highlights the madness of the selfie. Watch 11 Basketball Players Do An Epic Dunk...In A Pool...For Turkish Airlines
In response to popular dunk videos, Turkish Airlines, with help from CP+B London, has created its own "epic pool dunk" for their sponsorship of the Euroleague Final Four. The 30-second TV spot, which was shot in one take, features a bunch of basketball players enjoying a pool party that then turns into an amazing 11-man pool dunk. JWT's Intelligift Guarantees You Won't Give Mom the Wrong Gift
It's quite normal to see agencies go all out for April Fool's Day, the holidays and, yea, actual business-related stuff like the Super Bowl. But it's rare for an agency to get as elaborate as JWT has with its Mother's Day stunt. Bizarre Israeli Ad Features Nelson Mandela's Fake Sign Language Interpreter During Nelson Mendela's memorial service last year, a man named Thamsanqa Jantjie was exposed as faking his sign language interpretation of the event. Jantjie has resurfaced in a bizarre, new ad for Israeli live streaming app LiveLens. In the video, Jantjie apologizes but before doing so, says (and signs) "Believe me I'm a real professional sign language interpreter." But at the same time the voice of a woman says, "I speak sign language, not" and adds, "now, I do campaigns for money." Man Fights Woman in Cage Match For Domestic Violence Awareness Campaign
Perhaps you heard about that mixed gender MMA fight in Brazil? As you will see in this campaign case study video, the fight never actually happened because the whole this was a domestic violence awareness campaign. Agencia3 in Rio de Janeiro created the campaign which had the media and social media debating the notion of a man fighting a woman. Should they? Shouldn't they? What does it all mean? The case study claims the campaign reached over 40 million people and achieving $3 million in earned media. Because Why Not, Agency Transforms Adobe Logo Into Clock
In the category of "creativity for creative sake" which, of course, is not a bad thing -- after all, creatives do need to remove themselves from pesky clients once in a while and stretch their creative juices -- EVB "remixed" the adobe logo and turned it into a clock. Because why? Because when an idea is born, the clock starts ticking. That's why. 
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