Last night at Galapagos Art Space in New York, the long-awaited debut of the Cornelius Trunchpole documentary, Art & Corny, premiered. For over two years, Cornelius Trunchpole, famous ad man from the sixties, has been promising a comeback. And if the documentary is to be believed, the man has, indeed returned.
In the documentary, produced by contagiousLA, industry luminaries such as Lee Clow, Jeff Goodby, Steve Hayden, Gerry Graf, Barbara Lippert, Michael Wolf, J. Walter Thompson II and, yes, George Parker discuss the effect Trunchpole had on them.
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- It's amazing what you can do with two fingers and a thumb...
- Tribal DDB Amsterdam just won three medals at the New York Festivals International Awards. A Silver and Bronze for Philips Obsessed with Sound and a Bronze for KLM Tile & Inspire.
- Funny.
- Admirable work from Leo Burnett Lisboa for the Portuguese Association for Missing Children.
- Check out McCann New York's Fountain of Electrolytenment for Nestle spring water.
Here's a fun one. To illustrate the Fiat Uno's great fuel economy, Leo Burnett Tailor Made in Brazil launched a campaign called If Pee Were Gas. The agency installed flow monitors of sorts in urinals. Based on the amount of pee dispensed by the urinal visitor, an image of the Uno on a flat screen mounted above the urinal would travel a certain distance. The more pee, the further the car would travel. Check out the case study video below.
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Digital body language is the online equivalent of facial expressions revealed in the marketing and buying process. Before the internet, great marketing and sales people could easily determine purchase intent simply by observing their customer's nuances such as facial expression, body position and tone of voice.
This whitepaper, Digital Body Laguage, from Eloqua will teach you how leverage a person's digital body language to improve your marketing and sales efforts. Information gleaned from the websites customers visit to what they do when they visit to what online searches they perform to the newsletters they subscribe to can be used to fine tune online marketing programs.
Download this whitepaper to find out how reading digital body language can improve your online markering efforts.
In a world...where ad agencies can't do the movie trailer-style ad concept enough, we have new work from IDEO and Hungry Man for Samsung. Introducing us to three characters, Fiona Freeze, Loading Ball Larry and Battery Brutus, each of the three commercials highlights the computing nightmares we have all experienced; the spinning ball, the frozen screen and the battery dying before its time.
All this seemingly end of the world drama is, of course, to inform us we should all be using Samsung memory which, presumably, is more powerful and uses less energy. It's an effective representation of the concept but also a tellingly sad indication our lives are ruled by technology and we are slaves to its idiosyncrasies.
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Kumho Tires has a thing for hot women. Recently, they focused on some hotties frolicking on the beach. They have since removed that video for unknown reasons. Now they've clad the LA Laker Girls in t-shirts with their logo. Last night, the Laker Girls wore red Kumho Tires tops during one of their on-court performances during the playoff match with the Lakers and Nuggets playing in their fifth of seven game series. For those who missed the game, you can check out pictures on the brand's Facebook page.
Oh and another thing. Kumho? Really? Say that a few times and see what visual it brings to mind.
Here's some interesting work from Dare Vancouver for Honda. The agency created a page takeover unit on Yahoo! OMG. Upon visiting the page, users were urged to click on a box that said "start your drive". Once clicked, the page flipped down and a city grew from the page's content. Headlines became buildings. Pictures became billboards. The Civic from the big box then took to the city, zooming through the streets. Once it finished its circuit, a super came up that said, "Driving is fun again", and then the page flipped back up and the Civic drove back into its original big box.
The work touted the brand's CIvic. Check out a video of the takeover below.
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Check out this speech given by Union of European Football Association President Michael Platini on the topic of guerrilla marketing during championship games. Bavaria beer is said to be behind the work. Check it out.
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Feeling they no longer get our due respect, last night Conan O'brien highlighted commercials from Yoplait, Mutual of Omaha, Kraft Milkbites and...um...shoplifting. It's not your typical ad review. Give it a look.
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We're pleased to announce ShareThis will be sponsoring our coverage of Internet Week New York which begins next Monday. ShareThis is a service that makes it easy to share any published content out to any number of social sites. As ShareThis likes to say, "there is no social without sharing."
We're happy to have them on board as a sponsor. Follow along as we bring you the best of Internet Week. We'll be covering as much of the week's content as we can including the keynotes, panels, workshops and announcements along with the parties.
Join us for all the Internet Week excitement you can stand.
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