There's always a moment in your life when you experience obsessive infatuation for another. It could be your first love. It could be your last love. It could be that new classmate who moved to town in 4th grade who you pined for year after year until you worked up enough courage to invite her to prom. Or it could just be that cute redhead who walks back into your life while you're sitting in a coffee shop.
Wieden + Kennedy London captures that very moment in a new Stride Chewing Gum commercial that's filled with the usual things that run through a guy's mind when he's figuring out exactly how to approach the love of his life without making a fool of himself.
Thankfully in this ad the guy does the right thing. Ever so simple. But right.
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Carmichael Lynch is out with new work for Jack Links Beef Jerky that brings brand mascot Sasquatch to new and unfamiliar territory. The new "Snackin' with Sasquatch" campaign puts Sasquatch in all new scenarios and environments, but maintains the genesis of the Effie-winning "Messin' with Sasquatch" campaign.
Eight new "Snackin' with Sasquatch" :15 spots, released over the course of the next few months, find Sasquatch indoors curiously exploring unfamiliar surroundings, such as a book club, gaming session, carpool and coffee break room. In "Coffee Break" Sasquatch is horrified by the taste of hot coffee and goes to great lengths to protect colleagues from taking a sip. In "Conference Call," Sasquatch is not a fan of the phone.
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DDB UK is out with new work for VW's See Film Differently campaign which supports independent cinema. Each of three spots opens with "Some of the most famous moments in cinema were never scripted. They then veer off in three direction that riff on Taxi Driver, Silence of the Lambs and Jaws.
Stink produced the videos which were directed by Ivan Zacharias. The videos will run in 196 independent cinemas across the UK from May 25 and are the latest stage in Volkswagen's seven-year support of independent cinema.
Funny how the films chosen for this campaign are far from independent.
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- Now this is how you market surfer girl swimwear.
- Watch Kevin Durant in a bit of Gap-style (OK, Matrix) freeze and pan camera action for Champs Sports.
- Nissan Juke goes slip and slide all over the ice in Norway.
- TSA would never appreciate this.
- See Pepsi MAX's Uncle Drew. Yea, you and 4,522,237 other people.
- Evian wants you to...reawaken your senses.
Pop quiz. What happens when a super hot woman uses Samsung's new Motion Control Smart TV with her blinds open? A hoard of horny men...including Old Spice guy Isiaah Mustafa (we think) come calling. And, of course, hilarity ensues.
Nice touch having the chick live in apartment number 69.
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Continuing what appears to be a current fixation with celebrity, Apple is out with two new Siri commercials featuring John Malkovich created by TBWAMedia Arts Lab. In one, he asks the usual questions such as the weather, what his evening looks like, where he can get linquicia and for Siri to tell him a joke. In another, Malkovich seeks the meaning of life. Siri has a boatload of advice including "don't get fat."
Malkovich follows previous star-studded work with Samuel L. Jackson and Zooey Deschanel.
Some have debated the "upscaling" of this campaign. We just find it amusing. Seeing celebrities asking Siri things they, in real life, probably just ask their assistants.
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In this three and a half minute Roman Polanksi film, Helena Bonham Carter, playing patient to Ben Kingsley's psychiatrist, prattles on endlessly about drivel so mind-numbing that Kingsley can't help but become distracted by Bonham's Prada coat...which he dons leading us to believe he, too, needs therapy.
With the tagline, Prada Suits everyone, the fashion brand is having a bit of fun with itself lightening its stuffiness in a manner that doesn't detract from its elegance. Well done.
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Jalopnik reports Fiat conducted an elaborate Google Street View stunt in which the car manufacturer - with or without some inside information - was able to park a Fiat 500 outside the Volkswagen offices in Sweden just before the Google Street View camera car drove by capturing the moment.
The image is likely to be in the Google Street View database for at least a year so VW is just going to have to deal with it. Though we don't doubt many who happen to view the image will simply assume the vehicle is a VW. Fiat should have affixed a giant Fiat decal to the side of the vehicle for a bigger slap in the face.
So the whole choose who who sit next to on a plane thing has been around for a while. In fact, Peter Shankman (of HARO fame) invented it with AirTroductions back in 2005. Currently, KLM is touting their own version, Meet & Seat, with three videos that feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.
In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.
As part of the campaign, travelers can with a trip sitting next to one of six Dutch icons. Who would you choose? For us? Tough choice. Having been a DJ, sharing stories with Armin Van Buuren would be amazing. Having been (and always and forever to be) a fan of hot women, Yfke Sturm would be a solid choice as well.
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You can say what you will about the value of a fan on Facebook. Some place significant meaning to it. Others, not so much. Either way, it's a significant feat to get one million people to fan you. Especially if you're just a company that makes clothes.
Fashion brand Nautica has 949, 421 Likes on its Facebook page and is gearing up to celebrate its one millionth follower. To do so, it's launched an appreciation video, part of a campaign called All Fans on Deck. The campaign will also include a month-long fan sweepstakes that will give away Nautica gift cards and a grand prize trip to the brand's Fall fashion show in New York.
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