RIM Admits It Was Behind 'Wake Up' Stunt
Last Thursday we reported on a stunt held at an Apple store in Sydney. Protesters hopped off a bus and stood in front of an Apple store with placards which read, "Wake Up." Samsung was thought to be behind the stunt as the date the Wake Up site was counting down to aligned with an upcoming Samsung Galaxy S3. Turns out, the date differed and actually aligned with the launch of a new OS for Blackberry.
In a statement, RIM said, "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia."