|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
One Third of B2B Marketers Do Not Track Social Media Campaigns Social media is, of course, all the rage these days. After all, "everyone's doing it so why shouldn't I?" is what most marketing directors think. So they dive in, created a Facebook page, open a Twitter account, start a blog and maybe even field a few questions on Quora. But then they sort of walk away. Well, 30 percent of them do according to a recent study from cloud computing company Pardot. Google Does A Barrel Roll Oh how Google loves to have fun. On holidays we get witty logo redesigns. On other occassions, we get...well...we don't want to spoil the surprise. Go to Google and do a search for "do a barrel roll," "tilt" or "askew. We're happy to bring you this Thursday afternoon time waster. Does It Matter If Facebook 'Beats' Google+? Here is a fascinating article written by Jolie O'Dell of VentureBeat. In the article she take s along look at Google+ which over the past few months went from social media darling to everyone's favorite whipping post. O'Dell puts things into perspective when she says Google is all about "compiling the best, most actionable data about consumers to sell to advertisers." And to that end, she says Google will accomplish that "not by orchestrating a Great Migration of users from one social network to another, but by subtly linking all your Google-powered online activity and profiles so advertisers can see a more complete picture of you than Facebook could ever offer." In essence, she sums, "Plus isn't a social network; it's Google's new way of getting you to use all its web products." Full Party List (And Party Picks) For ad:tech New York 2011 If you are heading to ad:tech next week, one of the things you'll want to know is where to find all the parties and which ones you should consider attending. We can help with that. Here is your guide to all the social activities occurring during ad:tech New York November 8-11. And at the end of this list, we've shared with you the parties we think will be the best. OK? Ready? Check out all the details after the jump: History of Bling Sells More Bling New work from LA-based Zambezi for bling outlet Phiten has some fun with the history of bling as told by rap trio Pac Div. The video, which has Pac Div in a classroom, also stars NBA players Carmelo Anthony, Chris Bosh, Eric Gordon and Derrick Williams. Called Still Flexin, the video "guides viewers through time from Ancient Egypt to the Golden Age of Hip Hop." Social Media Usage Levels Off Among Fortune 500 A recent study from the University of Massachusetts at Dartmouth has found the adoption of social media usage among Fortune 500 companies has leveled off. Across multiple industries, usage of Twitter, Facebook and blogs in 2011 is level with or below that of 2010. In 2010, 23 percent of Fortune 500 companies had a blog. In 2011, that figured remained unchanged at 23 percent. In 2010, 60 percent of Fortune 500 companies have a Twitter account. In 2011, 62 percent have an account. In 2010, 56 percent of Fortune 500 companies had a Facebook account. In 2011, 58 percent have an account. Marco's Says Italians Make Better Pizza In a new campaign from Baltimore's MGH, a Marco's Pizza commercial points out the founders of America's three biggest pizza companies are from the Midwest. The commercial also points out the fonder of Marco's is also from the Midwest...of Italy. Which is the key differentiator here if it is to be believed Italians do, in fact make better pizza. One could argue a good pizza recipe is a good pizza recipe irrespective of its origin. One could also argue it's silly to fight tradition and the notion Italian food is best made by Italians. Whatever the case may be, Marco's Pizza, which plans to open 1,300 more stores in America, is hoping tradition will work in their favor. Social Networks to Play Increasingly Important Role in 2012 Election Just as it did four years ago, digital media will play an integral part in the upcoming 2012 Presidential election. A new study and infographic from Digitas finds 61 percent of social media users expect candidates to have a social media presence and 38 percent say candidate information found on social networks will influence their vote. Unsurprisingly, younger folks (18-34) were most likely (51%) to say social networks will influence their choice of candidate. Eighty six percent of social media users own mobile phones. Of these, 24 percent aged 18 - 34 feel it's important to receive information about presidential candidates on their mobile phones. The study also found that 88 percent of social media users who are registered voters have mobile phones. The survey was conducted online with the United States by Harris Interactive on behalf of Digitas from September 21 - 23, 2011 among 2,361 U.S. adults aged 18 years and older, 1,701 of whom are registered voters. MINI Roadster Rips Up Istanbul Here's how you sell a car. Half the features. Twice the vehicle. Or, in the case of MINI, half the seats. Twice the fun. After all, more than one passenger while you're whipping through winding mountain...er...Istanbul city roads is just distracting and would probably cause the tiny little vehicle to roll too much. But it looks like a lot of fun! So enjoy the new, two seater from MINI. It's called the Roadster. It's pretty sweet. Just don't expect it to carry too much stuff. Peter Berg directed the commercial. BSUR created the campaign. 
|
|