In what will be dubbed either a coup or the dumbest thing a brand has ever done, Kohl's just launched a Black Friday commercial that features...wait for it...Rebecca Black's much maligned song, Friday. You can argue Kohl's is doing irreparable damaged to it's brand by associating itself with Black's Friday. You can be concerned several YouTube commenters who claim to be Kohl's employees are ashamed to work at the retailer and, in some cases, have decided to quit.
Or you can laud the brand for latching on to something that's guaranteed to garner a significant amount of conversation, discussion and publicity. Which is it for you?
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The headline about says it all really. Check out Justene Jaro and her huge breasts convince the world to run out and buy a pair of The Hundreds jeans. And, yes, we know the ad is a year old. But aren't you glad we decided to feature it to day?
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So how does a goose in Montreal send a FedEx package to a puppy in Florida? Why with a BBDO Toronto-created, Rube Goldberg-like FedEx boz dominoes extravaganza, of course. Watch as hundreds of FedEx boxes, arranged to mirror the trip the package takes, cascade perfectly with Honda Cog-like precision until the packages contents, a hockey stick, are finally delivered to the puppy on the other end.
It's all to promote the brand's multi-day shopping options. Very nice work.
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So that supposedly offensive (to whom we aren't quite sure) Fiat ad in which a nerd is approached by an Italian woman after she catches him staring at her as she adjusts her shoe? Here's what we have to say about that.
The ad, created by The Richards Group, just funny. That's all. It's not offensive in an way, shape or form. It's just a true statement of fact: men are perplexed, dumbfounded and all out distracted when in the presence of a hot woman or a hot car. The ad is a dead on depiction of men and their relationship to women and cars. And that's just the way it is.
OK. Can we all move on now? Oh and thanks to Who is That Hot Ad Girl, here is all the background you'd ever need on the woman in the ad, Catrinel Menghia.
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- President Obama kisses China's Hu Jinto all in the name of Benneton's campaign urging the end of hate.
- See Matt Damon talk shit.
- Remember when Abercrombie & Fitch offered to pay The Situation if he would stop wearing their clothing? Well A&F may end up paying big as The Situation just filed a law suit against the brand.
- Here's Ubisoft's Tom Clancy Ghost Recon Future Soldier promotional video.
- Curious about the curious nature of Altoids? Check out the brand's Hall of Curiosity from Energy BBDO.
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Back in 1969 or thereabouts when the original Star Trek hit the airwaves, we wonder if William
Shatner, or anyone else for that matter, had any clue as to just how long his career and relevancy would last. And just how iconic he would become allowing him, of course, to become an uber spokesman for several brands. His latest stint comes from State Farm which produced a turkey frying safety video in which Shatner decides not to play it safe at all.
"Dammit, Bill, that's too much oil!"
Classic.
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Did you know that a partridge in a pear tree is really a hot blond wearing Bonds lingerie? Yea, seriously. It's true. Just watch this Christmas-themed commercial from Bonds. And that's all there is to say about that.
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You've probably seen plenty of those people who can withstand freezing cold weather; those people who jump in ice cold water and it doesn't phase them. Well meet Wim Hof, a man who says he has a mental thermostat and he simply doesn't feel the cold when he doesn't want to.
What's this all about? Oddly enough, selling a heated jacket that keeps you really, really warm. Wim won't need it but you will. Here's a a couple of promotional videos from Columbia, makers of said heated jacket.
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Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder - for client Hapa Sushi - created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.
The card's message read, ""WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222." The 800 number was directed to one of several cab companies.
And no sushi sales message. How high-minded of the restaurant.
For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.
Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.
It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.
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