You know the whole bell curve thing? That situation where most of what's in question occurs in the middle with minimal pre and post activity? That's a particularly apt analogy for the ad:tech New York party scene this year. There were a couple of parties Tuesday night. There are a couple scheduled for Thursday night. But on Wednesday night, there were...get ready...over 13 parties. That's a lot of free booze to give away.
On Tuesday night, the Unofficial AdTech User Generated Music Party gave anyone brave enough a chance to make a fool of themselves karaoke-style in front of their fellow industry mates. And the XY7Elite Affiliate After Party gave the rest of those a chance to co-mingle and munch on the amazing snacks over at Traffic Bar. It was a slow night with things pretty much wrapped up by midnight.
more »
This guest post is written by Lloyd W. Armbrust, CEO of OwnLocal.
Newspapers need more money. Print subscriptions are in decline. Print ad revenues have fallen precipitously. Online advertising revenues are growing, but not nearly fast enough. There's an unmistakable sense of despair and hopelessness surrounding most print publications. Everywhere, newspaper publishers and ad directors ask the same question: "What do I do?"
Luckily, there's an answer.
The future of newspapers sits at the intersection between content and online services. In other words, it looks like a Newspaper plus a Digital Marketing Agency.
more »
This has to be the most overly long, weird, twisted, strange beer commercial we've seen in a while. But we're not surprised by it. After all, it comes to us from the folks who are obsessed with banging. Yea, that kind of banging. this time around the Bombardier tells us all about fishing and why catching fish is really all about the tackle in your pants.
more »
OK. So here we go again. Wasn't it determined that scare tactics don't work when it comes to getting kids to stop drinking, stop doing drugs and to not text while driving? If that's the case The Meth Project hasn't been informed. An tandem with Darren Aronofsky, Organic and Wild Plum, four new commercials continue down the "hard-hitting" road to getting people's brains off drugs.
We're not claiming the four scenarios we see in this campaign. Don't happen. They do. Far more often than anyone would like. But hasn't it been determined that all these scare tactics get is a "well that would never happen to me" response? As always, we could be wrong.
more »
Everyone's lovin' on this Publicis London/ilm Club Productions-created ad for Tempo tissue today. And rightfully so. It's a beautifully animated story about a boy, a girl and a box of tissues. And, sometimes, that's all it really takes to get a little noteriety for a tissue brand.
more »
San Francisco-based Pereira & O'Dell is showing its support for the fight against cancer with Pod Movember, a fund raising project that reaches out to the entire ad community to help raise funds for the cause. Head over to their Movember site, check out some of the mustachioed Pereira & O'Dell employees and donate to the Movember cause. Really. You'll feel much better after you do.
Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.
The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.
more »
Thanks to Who Is That Hot Ad Girl who has a thing or T-Mobile Girl, Carly Foulkes, we checked out the new T-Mobile Holiday commercial in which Ms. Foulkes introduces us to T-Mobile's 4G Wonderland. And this being a T-Mobile commercial, all the elves sport pink hair...just like Carly's dress. You can check out the commercial below and a behind the scenes video over at Who Is That Hot Ad Girl.
We hope Carly sticks around as long as Catherine Zeta-Jones did.
more »
What we really want to know about this newish Hardee's commercial called Cheese which pimps the chains new Cheddar Biscuit is what it's like to be the person cast because they have a gummy smile or a bad mustache or goofy eyes or love acid washed jeans. Yea. What is it like to be hired because you either are a strange looking person or your asked to at least try to look like one? We suppose it really doesn't matter as long as the advertiser's check clears.
more »
Not exactly a creative strategy that is likely to get Wodka Vodka in the good graces of some folks but, hey, at least it appropriately positions the brand. The headline of a recent ad reads, "Escort Quality. Hooker Pricing." It was pitched to us in an email which read, "In short, it's high quality like an escort, low cost like a prostitute... but drunk college girls are free!"
Apparently they are free to say this sort of thing because the email also informed Wodka Vodka "has been ranked above or equal to the likes of $30+ Ciroc or $50 Belvedere by spirits authorities such as the Beverage Tasting Institute and The Tasting Panel."
So yea. Get your cheap on with some Wodka Vodka tonight.
|
