Slow news day? Nah. We get everything sent in here. So if you've had your fill of foodie/celeb cook porn, avert gazes now. Otherwise, if you watch any deal of cooking on TV, you know Jamie Oliver is a more unkempt UK version of Tyler Florence. But peppy, ain't he! What I liked about this quick-paced Sainsbury's spot came right at the end though. I actually got to hear someone say: "Christmas" in a commercial. Not, "Holiday" or "This Yuletide Season!" Maybe the PC police haven't worked their way across the pond or that's just how they say it, but, Happy Christmas back to ya, bitches!
(Spot below.)
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At first, it seems like another epic epic with a cast of cgi thousand$. But this :90 from Leo Burnett Sydney grows on you. (After the jump). As you watch, the visuals seem to cover off the usual stuff any car brand could claim or own as the "We support you" metaphor works overtime. But the voiceover brings it around to show the uniqueness of a Subaru ride. Then you smile.
That is all. Continue with your day.
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- Coca Cola Velcrola.
- Speaking of Starbucks.
- A little Captain out of 'em.
- Putting the AE in date.
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British humor--second to none. While it's been 30 days since my last suicide spot, this one after the jump... isn't. I explain--you follow along: It's for the new VW Scirocco running on the BBC's Top Gear with car freaks Jeremy Clarkson and James May. Branded entertainment with a suicide chaser. This series of fake spots skirts the issue of death and dying (and the UK's advertising regulatory guidelines on little things like suicide) by posing those scenarios as a hypothetical. So here it goes again, will anyone be offended at a fictionalized depiction buried in a spoof? Does context matter? (Isn't the real question, why would someone do it over a VW?)
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Second-largest gourmet coffeehouse retailer and one of the thorns in Starbucks' side, Caribou Coffee is rolling out their first TV from Colle+McVoy below. Get Real covers on the chain's focus on handcrafted drinks. (Isn't anything prepared in restaurants crafted by hand? I think it must be!) But, the bigger jab here is right at SB with this "Real People" go to Caribou theme. Hmmm, at the risk of someone going, dude, seriously, it's just a TV spot, time to get a little more real.
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Brian on Idaho Ad Agencies points out a new campaign for pre-sliced RoastWorks veggies from Stoltz Marketing Group. (HEY, it's not just about BBDO around here, freaks.) There's a requisite microsite with short short extolling the virtue of pre-cut so as to avoid a nasty post-cut.
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Coffee brand Douwe Egberts wants you talking more over coffee, because, well, coffee equals conversation. BUT DON'T TAKE OUR WORD FOR IT. From agency Duval Guillaume, Brussels in the house:
Strategy:
The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.
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What happens when Dick's closes for the night? Peyton Manning comes in and throws a few balls, Jeff Blake stops by to work on the backhand, and Lindsey Vonn shows up to put Under Armour's ColdGear through the Cold Abuse Simulator. (Perfect for Coors! I kid.) Production house Shilo says we got this after the ski jump. (And for ski freaks into balance porn, there's this too.)
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"Hi Steve,
Wanted to see if you were planning any holiday shopping stories focused on major retailers' interactive marketing plans for boosting this season's sales."
No.
............................................................................
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No, it does, really. (See below.) While not an actual working app, or is it? (*asked in super secret hushed tones*), the NUDE IT makes any scene nudetastic. Except, well, it's hard to tell if the hero in this one is saying OMG! because of the app's amazing see-through ability--or the subject he's looking at. Latter! Either way, lose the fake shock reactions (the shit will sell itself doncha know), and you still have a cool non-cgi viral, replete with tried and true old-school camera trickery that looks more amazing than it is. Or all you SUCKAZ can just check with creator That Bald Guy.
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