Waaaa, But It Doesn't Sell Gum, Waaaa
Shooosh. It reinforces Orbit gum's clean a dirty mouth premise by using "street" artist Goons to clean up... the streets. It's cool. Watch it. Then say hi to agency Evolution Bureau for coming up with it.
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Because The French Play Scrabble Too Mattel's Scrabble along with Ogilvy and Wizz Paris bring the game's classic wordplay to life in a series of new short film animations. The press release says UGC, but, vraiment? Hmmm. That's some pretty tightly animated UGC. Everyone else? C'mon, admit it, you know you do shit like try and make senary a double-word score with fard. NOW TRY IT IN FRENCH. (My fav so far is Road of Wonders below.) Detroit--We Have Less Layoffs Than Those "Other" Guys? Sorry, just trying out a headline or two. As part of a project to live in and report from Detroit for a year, Time Inc. asked five local ad agencies, to come up with ads answering the question: Why would anyone smart, young, and creative move to or stay in Detroit? why Detroit is a good place to live. Crowdsource that vote now before the ads run in Fortune next week. Two thoughts: 1) Too bad Time Inc. didn't ask residents who work for a living outside agency glass palaces for their ad ideas and 2) Cute how global shops are thought of as local! Ennyway, can you do better than these? Leave your lines in the comments-I know you will. A Marine Speaks, Brangelina Snakes, $1,000 Beer and a Greener NBC- Spend five with this PSA, it's worth it. - Friendly, enjoyable and good natured cash-back initiative--or riot - Redskins will remain Redskins. - Walk the Walk for Designism and bid on some cool artists' shoes. - Surrendering to the Olympics. - Calling all media all-star rock star freaks. - At a $1,000 a bottle, drink this brew s-l-o-w. - NBC goes green for primetime shows. - It's about the Brangelina jewelery snakes people. This Flu Season Got You Sneezin'? From Boston Public Health Commission comes Ethan "Smizzy" McCoy and Talkin' 'bout the flu. You gotta love rap that works the word diarrea into the mix and includes outtakes along with Twitter and Facebook links. Kleenex on... the... mic. (Below.) Joe Jackson Sells Out--One More Time (Not, Michael Jackson's Joe Jackson either, freaks.) Guess it wasn't for a "limited time only" seeing as it ran last year--and then again this weekend. I hadn't seen this Taco Bell spot then so why not post about now, and open/reopen the debate about selling out. As one blog comment summed it up: "Actually, f*** the Gordita, Joe Jackson's new album Rain is mind-blowingly amazing. Check it out, and forever ditch the Taco Bell." Own Pabst Brewing--But Who Gets to Be CEO? I. Love. This. Concept. Crowdsourcing that actually means something. Recently, there was the We Own GM effort by Harry Webber. Now, agencies The Ad Store and Forza Migliozzi, llc. are pooling resources to look for enough people to buy Pabst Brewing Company on Buy A Beer Company. Total cost: $300 million. Minimum contribeertions start at $5. Other crowdsource membership pledge levels include Six Pack Membership ($25.00), Case membership ($100.00) or the Brewmeister level of $250,000.00. Dorito-lovin', Super Bowl commercial havin' brands, listen up, you started it. This is the double-edged sword that is crowdsourcing. After all, consumers "own" social media, AM I RIGHT? What's more social than beer! I woulda crowdsourced the logo though. I KID. Bad Thad. Did I mention Spike TV's trailer for original series Blue Mountain State Alan Ritchson (Smallville) is NSFW? (After the jump.) At first, it's kinda charming, this pissing on the field bit, but the whole thing steps out of bounds more than it stays in the field of play. Look at me with a football reference! Gatescapes: Urban Beautification, or Just a Cleaner Graf? Place-based marketing? Yikes. Something that would be at home in the Dept. of Ad Creep, Mediacy, Inc. has found a way to cover up the graf found on the gajillion corrugated gates around cities using some type of specialty vinyl. Yeah full-color graphics with adhesive back! (Available only for NYC and LA markets as of right now.) Maliboom Boom Mix Madness! "Boom boom boom, everybody say..." Release your inner island. Get your inner DJ on. DJ. Any of these *yawn* work for you? Malibu Rum continues the island vibe of its spots, its most irreverent of spots, in this Radio Maliboom Boom DJ Drink Mixer thing. (Wouldn't it be a music mix, not a drink mix? Digress, thy name is me.) Check it out here. Need instructions? YouTube it! 
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