For Park Shore BMW, agency concerto conjured up a sneaky way to get people staring at rows and rows of BMW logos for a long, long ... long ... time. See variants 2 and 3.
"One of these is not like the others," the copy reads. "Find it and we'll not only offer you an incredibly low interest rate, we'll pay your 10% down payment on any 2008 model you want. You have until October 31st. So Go!"
The campaign ran briefly in Vancouver last month, after which Park Shore BMW was asked to pull the ads because they "contravene branding standards."
Wait. There are standards? Guess that sets Vancouver ahead of the pack. $10 and a warm cookie to whoever can score us Van City's Hallowed Book on Logo Etiquette.
Adrants reader Martha pointed us to this Nutrecan senior dog food ad by Gomez Chica/EURO RSCG out of Medellin, Colombia. Playing on the "senior" bit, caption reads "Adults only."
Gawker put it best:
Sex sells fruit. Sex sells condoms. Sex sells magazines. Sex sells charity. Sex sells cheap clothes and pseudocool clothes. Even child sex sells cosmetics. So people are pretty cool with sex, and its selling implications. But does dog sex sell? We can only hope.
Uncute. Come on, Gomez/EURO. Sex may sell coffins and cheese, but you gotta draw the line somewhere. Last I read, the job description for "man's best friend" didn't include a deep-throat clause.
Mexico is gearing up for Christmas. A teaser from Coke featuring Santa is out and beautifully captures all the glory of the holiday season. Not much else to say.
Hmm. In what appears to be both a relief effort and a back handed slap at American's love for carbohydrates, Tooheys has launched (yes, a few weeks ago. we're late to this) Carb Relief, part of its For the Love of Beer campaign.
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Ingredient brand Intel has decided to dip its toes in the lemming-filled waters of marketing nirvana, otherwise known as social media, with Digital Drag Race, a competition which pits professional digital designers against one another mixed with a consumer-generated aspect for non-professionals.
Launching November 17, a collection of professional designers will spend 70 minutes on a computer powered by the brand new Intel Core i7 Extreme Edition Processor using Abobe Creative Suite 4 to create a 17 second motion graphic using supplied assets; video, music, vector images. The content of the videos are to center on the themes of power, speed and innovation.
After each race, judges will select competitors with the best final product. The first two digital drag races will be unveiled on the Digital Drag Race site on November 17th, after which site visitors will be able to view and vote for their favorite designs.
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It's never too early to get hooked on human drama. With that in mind, Buzznet launched JustJaredJr.com, a tween-tailored spin-off of celeb site JustJared.com.
In a clime where far less mediocre content sites are tanking, consolidating and garnishing bonuses right and left, you gotta admire the cojones.
Because standards for in-office entertainment dramatically decrease as December draws near, Equifax -- yeah, the credit report people -- gets into the advergaming spirit with Tundra Tubbing.
Instructions for Level 1: Orbit Owl:
Orbit is ready for a warmer kind of perch. Help him and his buddies into the hot tub as fast as you can. Simply click, drag, and release them from the throw zone without crossing the line.
This is actually a lot harder than it sounds. Out of the five stacked-up, trembling owls I received, only three evaded hypothermia for that hot bath in the sky.
There are no apparent hazards to losing*; you just keep trying to improve your score. Which I guess isn't a bad metaphor for the iron-clad FICO cycle that seizes us in its steel talons the moment our parents realize our social security numbers can be used as additional lines of credit.
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- MTV's "Burma Viral," produced by Shilo for Ogilvy & Mather, won a London Int'l Awards Gold Statue for TV/Cinema Animation, and a Silver Shark for Best Int'l Animation at the 46th Annual Kinsale Shark Awards. At left is the somewhat-stunned project writer, Carl Le Blond, clutching the London Gold. Way to goooooo.
- Valleywag watered down, broadened out, folded into Gawker.
- Intel's obnoxious "That guy" is a chick, actually.
- Lego reenacts Star Wars with non-violent games.
- I fucking hate maggots.
- Racing for a hot shower.
- Linda Tripp's mouth-blown, hand-painted ornament store.
- And you thought foreign oil dependence was our problem.
Sometimes the clothes are simply more important than the people wearing them. Most fashion brands know this but wouldn't exactly shout it for fear of harming sales but Sela, in a way, doesn't see that as a problem.
In a playful video which features a man and a woman doing a rooftop flirting dance while dressing themselves ultimately find themselves at an impasse. And because, well, the clothes are far more important than the people wearing them, these clothes take matters into their own hands. The clothes get what the clothes want.
Here's a cool collection of what appears to be a Dior campaign or, perhaps, the making of one. No confirmation but who cares? The images are quite good and we're in a sharing mood today. And what's not to love about cool fashion photography?
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