Specialized Mocks O.J Chase, Bloodies Cartoon Character

Aside the having been able to take a dump in the time it took these virally-intended videos for Specialized Bicycles to load, they're actually quite funny. Created by Goodby, Silverstein & Partners, one video gleefully tears a cartoon character's intestines out as he rides the Stumpjumper mountain bike and the other mocks the O.J. Simpson aerial chase. Both good. Both funny.

Heineken Hilarity, Snakes Call, Snakes Tatoo, Madonna Mugs

- George Parker thinks every agency vying for the Heineken account is out of their minds and says it's a forgone conclusion the account is going to Red Brick Road.

- Samuel L. Jackson calls the cell phones of your friends and family with customized messages to invite them to see his new movie, Snakes on a Plane.

- Altoids is auctioning off three tins of its new Chocolate Dipped Mints on ebay.

- Another wizened George Parker insight: Saatchi has set Youth Connection, a new division focusing on, well, the youthful. George says don't bother, "None of them ever last, because no one in advertising really has a clue what's going on in a kids head."

- This dude is really looking forward to Snakes on A Plane.

- Currently under construction, Madonna will appear on an 8 story billboard outside Hollywood's Roosevelt Hotel for H&M.

- If you're into magazine inserts, Ron Redfern has them for you here.

Creative Director Ponders Contribution to Teen Alchoholism

Dieste Harmel & Partners' Creative Director Mack Simpson tell us the story of an ad campaign he created several years ago for Anheuser-Busch's Tequiza, how his campaign was mentioned in Koren Zailckas' book Smashed and how he feels somewhat responsible for contributing to this girl's and others binge drinking at a toung age. Of course, Simpson and the rest of know, as he writes, "advertising is incapable of holding a gun to someone's head and ordering them to chug a beer bong," but the idea that advertising, in some way, might contribute to that, gives pause.

Go! Retire Your Tired Wardrobe And Go Shop!

Creating a shopping mall campaign is usually right up there with creating a BRC for LCGC magazine but it looks like the folks over at Minneapolis-based Colle+McVoy had fun with this campaign for the area's Taubman Center shopping malls. The campiagn has a simple message: "Go." Go shopping. Poking fun at those who haven't shopped in years hence own a wardrobe worthy of a 50 year old trying to look fashionable as a chaperon at a high school dance, the campaign's message shame people into updating their wardrobe.

The campaign will appear outside of the shopping malls and consist of customized signage, door hangers, Transtops, train wraps, hot air balloons, coffee cup wraps, dry cleaning bags, bowling clearing arms, restroom mirrors and a Website. Check out the creative here.

Yet Another Fashion Brand Signs With Yet Another Supermodel

No sooner do we publish a piece on the ad industry's addition to sex and debate the merits of using one's beauty to better one's life and sell products for marketers, fashion brand Rampage has signed a deal with Petra Nemkova to appear in its fall print and online ad campaign. Created in-house, the ads will break in September issues of InStyle, Elle, Cosmopolitan and others. Anyway.

The Ad Industry Is Addicted to Sex

In her recently released book, Danika:Crossing the Line, IRL racer Danika Patrick offers up this truism about her work in advertising, writing, "Here's the upshot. Sponsors such as Honda, Peak Antifreeze, and Secret deodorant have stepped up and are using a sexy woman racecar driver as a unique marketing tool. Let's face it, guys don't sell antifreeze quite the same way I do."

Danika approaches the whole notion of sex symbol with a refreshing nonchalance, saying, " Why not use whatever assets I have? I'm confident in myself as a driver. It's obvious I'm a girl, so why not use it as a tool?" Her statement does, though, open up the age old debate about whether one should use their sexual assets to get ahead in life. But is being a hot looking girl or guy really any different than being the best major league pitcher or the most famous Hollywood actor in terms of using those qualities to further one's life? All of us have various assets in our arsenal and we all use them to achieve our goals in life. Why should the asset of physical beauty be looked upon with less favor as if being beautiful automatically makes one dumb, desperate and lacking in higher intelligence?

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Pop Secret's CGM Project Not So Secret

Whenever we receive an email that reads, "It appears that a group of users who love Pop Secret popcorn have launched their own website called http://www.PopSecretMountain.com, featuring short films for the product, wallpapers, ringtones, and even a character named Kaptain Kat. The web site says they aren't making a dime. It's a great example of the power of users to support a brand without any resources and make creative content," we immediately groan and say, "Yea, right" and proceed to publish the thing anyway.

'Chat With A Star' Promoted With Tricked Out Blogmobile.

To help spread the word about celebrity blog portal ChatWithAStar.com, a "Blogmobile" will travel throughout New York City today including Bryant Park, Union Square, Madison Square Park, Columbus Circle, etc. allowing fans to stop in and blog with their favorite celebs or pro-athlete on their way to work, during lunch or on the way home.

For the Blogmobile's launch, several New York Mets will be on hand to launch the Blogmobile, including pitcher Billy Wagner (a partner in the Chat With A Star venture), First-baseman Carlos Delgado, Shortstop Jose Reyes, Center-fielder Carlos Beltran, pitcher Tom Glavine, Manager Omar Minaya, as will Boxer Gerry Cooney, The Amazing Kreskin, Dominic Chianese, Steve Schirripa, Julia Styles, Venessa Minnillo, Carolina Bermudez, Mocean Worker, former NYC Mayor David Dinkins and supermodel Beverly Johnson.

Anti-Porn Board Says Keep Paws Off Children

Standing under a billboard that is appears to be part of some sort of anti-porn campaign, this girl is probably thinking, "Um...yea....what is it with guys and porn? Can't they live their life without it?" Apparently not. Although, there's no excuse for a pedophile.

Burps, Farts and Booties Central to Robosapien Commercial

We just hope this Cake Group-created video the agency is currently seeding (see, we didn't way viral) was created to be horrifically bad on purpose. Otherwise, well, it seems the boys over at Cake have far too much time on their hands to play with wise-crackin' toy robots that burp, fart and pick up hotties on the dance floor. Oh wait. Damn, that sounds like fun! Hook us up with one of those dudes, Cake, so we can get out of the office and up under the skirts of...oops...sorry. This is an advertising site, right? Not a porn site. Sorry about that.