- Harry Potter cutey, Emma Watson, is fronting the new Spring/Summer campaign for People Tree, an "eco-chic" fashion line.
- To combat the "creative crisis" in U.S. schools brought on by standardized curricula and testing, No Right Brain Left Behind is turning to the creative community and asking it to develop educational programs that foster creativity.
- Taco Bell is launching a campaign to refute claims made in a class action suit which states the brand falsely advertises its meat as "seasoned ground beef" or "seasoned beef" when it's claimed it actually uses mostly filler and less beef than is required by the U.S. Department of Agriculture's standard.
- TAXI and the Tomorrow Awards have announced they will host the first Tomorrow Awards event in Montreal on March 31st.
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A student project for, but not associated with or endorsed by, The Gay and Lesbian Alliance Against Defamation has leveraged the hesitance of straight guys to admit they're pro-gay by enlisting the help of their girlfriends in a promotion called Balls of Pride. But, not the balls you are thinking about right now. No, not at all.
The promotion, which is Facebook-based, aims to collect the most amount of balls on the campaign's Ball Wall. The campaign will also take physical form during Pride Week with a giant pit of balls for people to jump into.
The goal of the campaign is to illustrate that a pro-gay stance is a trait of single women thereby making men, who, of course, will do anything to get the woman they want, pro-gay as well.
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To combat the belief sex workers are not seen as real people with real lives and real issues, a new PSA from Halifax cause group Stepping Stones attempts to portray prostitutes as human beings who care about their loved ones and are responsible citizens.
One ad shows the images of a girl and the headline, "I'm glad my prostitute made me finish school" with body copy that reads, "Sex workers are mothers too."
Another ad depicts the image of a grandmother and carries the headline, "I'm proud of my tramp raising two kids on her own" with the body copy, "Sex workers are daughters too."
Creative Director of Extreme, the agency that created the campaign, said, "People have a bad habit of pigeonholing sex workers as not being people. It's easy not to care about a certain group within society if you actually don't see them as people."
In essence the campaign urges us to believe we're all one big happy family on this planet. No matter what sort of work we do.
- When Naomi Campbell travels to Moscow she stays at The Legend of Tsvetnoy apartment complex, conveniently owned by her billionair boyfriend Vladamir Doronin.
- Here's a really terrible spoof pimping an eighty-blade razor from Gillette.
- Oh and here's an equally bad ad. This is the Jesus Hates Obama ad everyone is talking about.
- Google Co-Founder Larry Page is taking over for Eric Schmidt who is stepping down as CEO of the search giant. Schmidt will stay on as executive chairman.
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Calling attention to the sad truth 8 million children under five needlessly die each year, Helena Bonham Carter, in a new Save the Children ad, intones, "We are all born to dream, born to achieve, born to discover. Some are born to be the fastest, the greatest, or simply the bestest. But while some are born to grow old and wise, many more will never grow up at all".
Created by Adam & Eve, the :60 contains images of David Beckham, Nelson Mandela, Albert Einstein, Usain Bolt, Muhammad Ali and others which children in Lindi, Tanzania see as projections.
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OK, this is funny. Stupid funny. Ridiculous funny. And funny in a way that calls attention to the plethora of ridiculous ads that get stupid and make idiotic claims. Which is a good thing. Because this ad is from Canada's Advertising Standards organization which wants everyone in the industry to know that dressing it up doesn't make it true. No. Truth in advertising really does matter.
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Here's one of the weirdest ads we've seen in a long time. Supposedly, it calls attention to the dangers the internet can pose to children. It's a promotion from Insafe for Safer Internet Day which occurs February 8. The event aims to promote safer and more responsible use of online technology and mobile phones.
In the video, we see a boy online who seems to have discovered the wonders of the internet for the first time. Movies. News. Pictures. And hot girls in red bikinis.
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Calum deHartog is a different sort of commercial film director. In addition to his day job shooting film, deHartog moonlights as a Toronto police officer. He's a member of Special Weapons Team 7 of the Toronto Police Service's Emergency Task Force, a group charged with rescuing hostages and making drug busts in Toronto's inner city neighborhoods. This first hand view of Toronto motivated deHartog to help inner city youth tell their stories through film.
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On Wednesday, February 16 from 6PM to 10PM at Lucky Strike Lanes & Lounge in New York, Breastcancer.org will host its second annual bowling fundraiser. Over 500 are expected to attend the event which will feature an open bar, hors d'oeuvres, billiards, a silent auction and, of course, bowling. It is hoped the event will raise $500 - $700,000.
Sponsors are sought for the event and many in the media and advertising community have already stepped up including Turner Broadcasting, Yahoo, national Geographic, New York Times, 24/7 Real Media, MRI, Pandora, ING, Time, Fox and many others.
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Oxfam America is out with a new campaign that pokes fun at high fashion advertising by substituting models with livestock including alpacas, goats and chickens. Real fashion photographer Pier Nicola D'Amico shot the campaign and Mini Driver along with Scarlett Johannson lend some dry wit.
The campaign is headed by "The Hidalgo," a crazed fashion freak played by comedian Chris Wylde. New videos highlighting the silliness are being released several times a week until the end of December.
Follow the series on YouTube as it unfolds.
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