It's been a while since we've added to our "vertising" list but, today, we have a new candidate: thumb-verstising. As part of a new Sara Lee Coffee campaign to promote the company's "coffee pods" that turn into a drink when pumped with thumbs, the brand co-ops thumb-vertising, a movement that offers up thumbs as the next great medium. The site is complete with all you'd normally find on an new ad medium's site: services, case studies, diagrams, surveys and, for those willing to lend their thumbs to the cause, a chance to win a Wii. It's reported "thumbers" are rising subways across Europe holding their thumbs up for hours, promoting thumb-vertising clients. There have been several reports of marketers running towards thumb-vertising trampling those still scurrying for yesterday's medium of the moment: Second Life
The assvertising trend continues, this time, with Russian tire shop 6 Koles which stand for six wheels.
If you were a guy walking down the street and saw a girl/woman in vertical bed with the a headline over her that read, "Shop at Erawan Bangkok and spend two nights with...," what would you do? What would you think? Would you walk over and ask if you could crawl into the bed for a nooner or would you ask if her boyfriend had just kicked her out? Would you ask her if there was some new public sleeping trend you were missing out on? Girl in Bed Would you wonder why she had that headline over her head and was passing out fliers? Would you ask her how long the crazy ad agency that came up with this asked her to stand there as man-bait? Or, while we seem to doubt it, would you just walk buy and ignore it like you do with all other advertising?
Screw Andrew Fisher and CI Host. Homer Simpson's taking all the fame now. In a recent episode of The Simpsons in which Homer, faced with losing his cherished blue trousers because the factory that makes them is going out of business, applies "Buy Blue Pants" to his head to create demand. In the episode when asked by Marge to define headvertising, Homer replies, "Headvetising, it provides brand awareness without relying on traditional media." During the episode Homer also applies brand logos to his chest and arms. Thanks to the ever vigilant Bucky Turco for spotting this one.
While some marketers would certainly explode with glee if every human being on the planet wore the brand's logo somewhere on their body but we just can't understand why any sane human would affix logoed fingernails to their fingers. Of course, we can't understand headvertising, assvertsing, babyvertising, voicevertising, cleavagevertising, bellyvertising or boobvertising either.
OK, wait a minute. Of course we can understand it all. Sorry. It must be this slower than death holiday news week rotting our brain. There's always plenty of money-hungry fools around to add to this list of marketing stunts. That and the fact the entire ad industry is in the middle of some sort of knee jerk reaction to all the "death of the :30/traditional advertising" woe that's been spinning around since marketers woke up and realized, oops, there's these ad skipping things called DVRs, iPods, pop up blockers, bit torrent TV, pirate radio and file sharing which they wish had never existed. Now advertising is...um...hard work when it was just supposed to be all about the parties and the three martini lunches.
How we got from someone's logoed fingernails to martinis we do not know but it passed some time on a slow Friday at the end of a slow holiday week. See you next year.
Likely not endorsed by Starbucks, or any of the other brands in this collection of body art, South Korean body artists Kim-Joon has painted some very nice looking asses with the brand iconography of Adidas, Starbucks and others. No doubt, we'll see, or have already seen, corporately branded nude models flocking to Times Square any day now.
SnoreStop, the company that won an Ebay bid of $37,375 to advertise on Andrew Fischer's forehead for a month, is expanding its forehead advertising efforts an looking to find the next sucker or group of suckers to slap the company's logo on their head for a month.
SnoreStop promises a $37,375 month long contract as a grand prize and has invited people to interview to be the next SnoreStop headvertisement. This time, the company is looking to go beyond having their headvertiser simply wear a temporary forehead tattoo but to showcase their special talents, such as singing, dancing, modeling, stand-up, poetry, even snoring, that can help spread the SnoreStop message in a creative manner.
The first interview session will be held on August 12 from 9am-6pm at the Renaissance Hollywood Hotel in Los Angeles. Those interested can apply online at Monster, HotJobs or CareerBuilder to register for the event. Later, SnoreStop will offer Mid-West and East Coast interviews opportunities.
eBay human ad auctions strike again but this time, it's worth looking at. Twenty one year old college student Courtney Van Dunk from New Jersey closed on an eBay auction yesterday that promised to place a sponsors temporary tattoos on her abdomen while she's out and about strutting her hotness for drooling by passers to ogle. While the $11,300 offer was retracted and her site pulled by eBay because she linked to other sites featuring her, Van Dunk says the offer is still open and has placed another auction on eBay. Golden Palace? Or maybe she'd wear the Adrants logo for a few days?
One picture is never enough.
While reading through this eBay ad offering to place an advertisers message on the outer clothing of a baby for a period of one year, it's clear this baby is not being offered by your average everyday parents. The copy clearly connotes knowledge of advertising and reads like some sort of brochure. We hope this isn't some type of new, baby ad sales network in the making soon to be roaming the halls of maturity wards, tapping on the shoulders of unsuspecting parents and handing out business cards.
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