In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks way better (said them, not us).
What do you think? To democratize the options, both models are worn mainly by girls with no pants. (See vest, see tee.)
Like you'd watch TV on somebody's torso otherwise. It is to scoff.
"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).
The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.
Online testimonials included "Hey, cool" and "I was drawn to her."
Adfreak pointed us to this homecare ad for the Dutch Socialist Party. In it, an 86-year-old woman undresses for the camera eye to demonstrate displeasure with the government's new policy of rotating personal helpers amongst the elderly.
In what could possibly be construed as a sort-of NSFW image (hey, she is wearing a bathing suit), we have here some lusciously prime booty beef donning the Apple logo in some sort of twisted brand appreciation. Oh yes, the lady doesn't have the logo painted on, rather Photoshopped, but it's still a well-placed logo floating around Flickr bound to be seen by many. Mac fanatics will rejoice.
Just yesterday, we had the pleasure of viewing seven ladies clad (barely) in UPS garb seemingly showing their love for the Brown. Like Assvertising of old, booty branding seems to be the new trend of the moment. After all, two makes a trend, right?
Google's a lot like college: you can stay on and get laid, or you can travel the world recruiting for the cause.
To add fuel to its fire, the search and ad giant is sending its more enlightened acolytes to far-off places -- where they actually have to ask the natives whether they know what Google is -- in order to find tomorrow's brain children.
There's something to tell the kids when you're older: "After two years of organic buffet schmoozing, I hit Andhra Pradesh to find the ad algo junkies of tomorrow. It was fuckin' awesome. I think I changed the world."
Here's a winning notion. You know how people get their hands stamped when they walk into clubs? What if that stamp was an ad for your brand?
This patent-pending stroke of genius is the brainchild of Handvertising, USA. Impressed? Well then, hurry and get your stamps made.
Here's another genius idea: toilet paper advertising! Oh wait, that's been done. Hmm. Advertising on notebook paper? Damn, that's taken too.
It's amazing to us the lengths some people will go to accommodate all the creativity Google allows them to employ.
Perhaps because the smug techies got bored with their hand puppets, the search engine/marketing mavens/whatever-else-have-you's have launched a collaborative video campaign for Gmail. All you have to do is print out the little red envelope and send in a video of yourself passing it on in some creative way. If you express sufficient esprit de coeur, maybe they'll add you to the final cut.
There are a few here.
In the end this is going to make a really neat (deliciously viral) ad that (once again) demonstrates with what ease Google can pwn its competitors by harnessing collaborative energy without the needless expense of an ad agency.
< / sarcasm >
If we ever thought Old Spice was past its prime, we were horribly wrong. We should have guessed they had long-term comic genius when they enlisted Bruce Campbell to help them win youngbloods with winning condescension.
The grand old deodorant brand hits us again with a spot called Armpit for its Collector's Edition. Compiled by Wieden+Kennedy, it begins and ends with the maniacal laughter of the company's "marketing president," Alex Keith.
We don't want to blow the spot for you but this print ad sums up the humor and vibe.
Armpit marketing is actually a clever idea. And good inclusion of yellow flare and exclamation points! They give the whole concept just the right amount of trying-hard! pomposity.
We love Old Spice. If we were 100 percent male back here, we'd all be Axe wearers, but boy do we love Old Spice.
It seems the iPod is becoming a very popular sex toy enabler. First, it was Soft Paris which released its Oh My God-inducing OhMiBod iPod plug in that, well, plugs in to a woman to deliver that special Oh My God feeling. Now we have sex toy retailer Ann Summers marketing a similar device, called the iGasm, with posters that look identical to the famed Apple silhouette campaign.
Apparently Apple doesn't want to be associated with female pleasure and have gone all legal on Ann Summers' ass with cease and desist orders. In an effort to lighten things up over at Apple, Ann Summers' Jacqueline Gold said, "Perhaps I can send them an iGasm to put a smile back on their faces!" Indeed.
People have accepted money to place ads on their foreheads. People have accepted money to place ads on the back of their heads. People have accepted money to place ads on their fingernails. People have accepted money to place ads on their breasts. People have accepted money to place ads on their asses. People have accepted money to place ads on their pregnant stomachs. People have accepted money to place ads on their very unpregnant, very hot looking stomachs. People have accepted money to place ads on their babies.
Is it so hard to believe people may soon name their babies after brands?