Depending upon the source, today is National Cleavage Day. Or maybe it was March 26. It really doesn't matter. Thanks to Wonderbra, we now have this annual celebration of the female breast. So in celebration of such in important event, let's take a look back at some of the bra busting ads we've covered here on Adrants over the years.
Most recently, the Chinese, increasingly fixated on big boobs, came out with an ad for what can only be described as boob clamp lingerie. A woman adorns herself with the slinky satin and then pulls a few string and BAM, her boobs are suddenly twice as big.
Right in line with Asia's general fixation with boobs, comes this extremely weird commercial for ice cream in which a deliciously endowed Asian girl whose breasts are far too big for her tiny bikini top frolics with a pair of ice cream cones.
Jacques Magazine hooked up with Jonathan Leder and the stunningly endowed Lauren Young for a couple of videos to hype the magazine. In the first, Young plays Squash. Or tries to as her bulbous breasts bounce inside the confines of her cute, pink outfit. In the second, Young dons some very tight blue pants and a bra that's two sizes to small for her globes of glory. She then illustrates just how exciting bowling can be. That or how impossible it is for her to keep herself from caressing her curves until, well, until she reaches the inevitable completion.
Let's be clear about something here. It's not just men who "leverage" boobs for their own personal gain. Miss Fit, a UK-based lingerie specializing in clothing, lingerie and swimwear for women lucky (or unlucky depending upon viewpoint) enough to possess DD cup or larger breasts, signed a deal with the very curvaceous X Factor star Maria lawson.
Lawson is a perfect fit for Miss Fit. More than twice the size of a DD, Lawson straps herself into a 36JJ bra when she gets dressed in the morning. Miss Fit is owned by a woman.
Denny's and Gotham teamed to launch a Facebook promotion in honor of Bacon. The restaurant chain recently launched a new "Baconalia" menu, and to hype it, the brand has decided to invite fans to participate in a Facebook sweepstakes to win tickets to Chicago's BaconFest 2011. Yes, there is actually a festivcal that celebrates bacon. Who knew.
Fans can also win $100 Denny's gift cards, and other prizes. To enter, fans visit the Denny's Facebook page, click on the BaconFest Sweepstakes tab, and enter their info.
So DraftFCB in Lisbon came up with an interesting way to leverage awareness of social media to promote the sponsorship of a film festival. To call attention to Jornal de Noticias' sponsorship of the 31st FantaPorto Oporto International Film Festival, the agency did a little modification to the Facebook Like icon bringing it more in line with the subject matter of the film festival.
Like it or die. Or something like that.
If your commercial is deemed too hot to TV, what's a reputable fashion brand to do? Head to Las Vegas and host your own catwalk, of course. And that's just what Lane Bryant is doing. Early last year, the brand ran a commercial with a plus sized model whose boobs were apparently deemed too big for TV by Fox and ABC.
The ad featured 5'4" 22-year-old Ashley Graham who is a 38D...apparently far too enormous for the networks to handle. They need to get out more. 38D is really not that big if you just look around a bit. But we digress.
On February 20 at Planet Hollywood, Lane Bryant will stage its first fashion show in almost a decade. And, yes, Graham will be there along with other lane Bryant models Lizzie Miller and Sydni Sales.
Yesterday Macy's Girl, along with the Material Girl and her daughter, Lourdes appeared at Macy's in New York for the launch of Lourde's Material Girl clothing line. Macy's Girl Momsen, looking like some sort of character out of a vampire flick, had so much eye shadow on it...um...overshadowed the fact she really is a very pretty woman. OK, girl. She's 17.
Of her fashion line, Lourdes told The Huffington Post, "I've always been really interested in fashion. My outfits when I was little and started dressing myself were awful. But I think the '80s are really back right now. I think it's really changing, a whole new scene is coming in. The geek chic is totally where we're going."
Just leave the over done black eyeshadow in the cosmetic case, Taylor.
1. Use the right celebrity photo in context.
2. Using the word "free' always grabs people's attention.
3. Animating banners increases response rates by up to 25% on average. (Who knew?)
4. Using terms such as "Click Here", "Visit Now" and "Enter Here" increases click-rate by 15%
5. People love lists and statistics, 56% of which are made up.
6. Images grab attention more than words.
7. Smiling faces of hot girls work. (No, seriously)
- In an effort to bring life to their "Cheddar Explosion" campaign, Kraft Macaroni & Cheese is sponsoring the demolition of Texas Stadium.
- Microsoft visited with 100 year old Dr. Richard J. Bing, made a story of the man's life and sent the result off to Sundance.
- Wired magazine is having a Super Bowl party. They'll have beer, food...and biometric devices attached to you to determine which ads you like.
- And here's the Pirelli calender again. NSFW.
- Not as bad as Agency.com fist bumping itself but this video highlighting Colle + McVoy's office signage approaches.
- Like old ads? Check out Vintage Ad Browser.
- Are you at CES this week? See who else is with this Fuel Industries-created buzz tracker which visualizes the conversations occurring at the conference.
- Into video advertising? Tremor Media has a collection of new products and ad formats.
- Another calendar-based advertising option: Shane Rich, a photographer in Boulder,CO has just launched a 365-day photographic marketing project at oncemany.com. He's booking each day in 2010 for one client to have their business or individual message endorsed through his photography. He'll work with each client to create their message, then utilize his blog and other means of social media to document and market the results to the masses.
Last night the movie Lemonade premiered at the Brattle Street theater in Cambridge, MA. Erik Proulx, who publishes Please Feed the Animals, is the masteind and executive producer of the film.
Lemonade is a 40 minute documentary about how people changed their lives for the better after having been laid off. In the film 16 people, including yours truly, tell their individual stories. There's the guy who got laid off and posed nude Burt Reynolds-style to find a new job. There's the woman who lost her job and launched a yoga business. There's the guy who went to an interview and ended up in a truth campaign commercial. There's the guy who lost his job and decided to change his gender. And there's the guy who lost his job, got colon cancer and started a little blog called Adrants.
Each story is unique. Each story is heart warming. Each story illustrates the fact there is life after the pink slip.
This comment may best sum up this recent work from LAVA Communications in Sydney promoting the December appearance of The Dalai Lama in Australia for a series of talks and teachings: "A band dressed up as old famous people. It's been done. Fail."
A video, called The Nobel Funk Off, is being sold as having been created by "An anonymous private supporter of His Holiness the Dalai Lama." In other words, it was created by the agency which also says it will "shift focus" in a couple of weeks to reveal more about the event.
Hey, it's all in good fun. right?