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'Blender' Celebrates Fifth With Birthday Blowout On May 23rd, Blender magazine, along with with DKNY Jeans, will celebrate its fifth anniversary issue with a Birthday Blowout party at Studio 450 in Manhattan. The party, also sponsored by Ford Mustang, Virgin Mobile and Patrón Tequila, will feature live performances from rapper Ghostface Killah, London's indie-rock artist Art Brut and a DJ set from New York's, The MisShapes. Maxim Celebrates Maxim 100 With NYC Events Today, a reader wondered if our audience was a 100 percent match with Maxim's audience based on our recent spate of sex-laced articles. While that's not exactly the case as our recent readership profile indicates, we just report it as we see it. If advertisers use sexual imagery in their advertising, then we are duty bound to report it on the pages of Adrants. Anything otherwise would be a disservice to our readers and we wouldn't dare do that to you. Speaking of Maxim, the magazine is celebrating its Hot 100 issue with a Hot 100 event in New York City this week. Moving Pictures DPI, the TV/DVD/film division of Dennis Publishing has joined forces with Pontiac to create a branded event surrounding the seventh annual Maxim Hot 100. On May 17th, ABC's "Jimmy Kimmel Live" will broadcast a live mini-concert by Def Jam recording star and Maxim Hot 100 star Christina Milian from the Pontiac Garage. Also, Moving Pictures, DPI and VH1 will co-produce an hour-long Maxim Hot 100 special, this year hosted by "Nip/Tuck" star and Hot 100 honoree Kelly Carlson which will air May 30th. And finally, Maxim Online and Pontiac will kick-off a nationwide online sweepstakes on May 17th at the web site www.theultimatehookup.com . Paris Hilton Makes Pointless E3 Appearance Sarah Gim who writes for Joystiq attended the gaming conference E3 this week and caught Paris Hilton's appearance to promote her new Gameloft Paris Hilton Jewel Jam mobile game. Gim gives us the story on clueless PR reps, uninformed press, Hilton's need for 100 feet of clear space around her, the LAPD and Hilton's bubble-headed intelligence expressed by simple "Hello's" and Thank you's." Not to mention her screwing up the name of her own product during her intro. Anyway... WE Blogs, Virgin Mimes, BoldMouth Buzzes, Bluelithium Rocks - WE is promoting the upcoming season of Bridezillas with a character blog featuring various polls, wedding tips, quizzes, wallpapers and all that crap. - Virgin Mobile wants you to adopt a mime. - A new study from word of mouth agency BoldMouth and research firm Osterman Research surveyed marketers on their word of mouth and buzz marketing practices. It's new, it's hard to measure but it seems to work. - CoBRANDiT has a new video culled from those who attended the recent Portfolio Night IV. - Bluelithium's release of its new AdPath 2.0 behavioral targeting product has provided advertisers with 200 - 300 percent increases in click-through rates. Meatylicious March PETA's Worst Nightmare Those cheeky United Kingdom citizens love their meat and hate PETA so much they've gone out and created a site called Meatylicious to drum up support for what they hope to be the world's biggest ever virtual march to celebrate meat. The site's got all sorts of fun meat facts and a "Meatyfest" with includes such gems as "Eat with your mouth open so others can enjoy it," "A man with no meat is no man at all" and "A good steak is like a sunny day: bloody lovely." PETA will love this. The work was created by London agency Grand Union. Bayer's 'Racing For Hemophila' Sponsored by ExactTarget Email service provider ExactTarget is sponsoring Racing for Hemophilia, an event aligned with the Indy Racing League and the Indianapolis 500 Mile Race that will raise money and awareness of bleeding and clotting disorders, like hemophilia. The program, which will benefit the National Hemophilia Foundation, was created by Bayer HealthCare the National Hemophilia Foundation, and Andretti Green Racing, Inc.The event will take place on May 28, 2006, at the 90th Indianapolis 500 and will feature the famed Andretti racing family. Jeep Wrangler Grows Doors, Wings Wanting to tout the four door version of the 2007 Jeep Wrangler, BBDO Detroit figured they'd turn the Jeep into a bug. No, not a VW bug. CP+B is having plenty of fun on its own turning the Jetta into a battering ram. To introduce and unveil the vehicle at the New York Auto Show, BBDO outfitted the wrangler with outdoor gear converting it into what they term four-dooricus rockcrawlerus. I suppose a four door Jeep is a good thing. After all, there's a four door Mini on the way too. See all four versions here. Motorola Sponsors Gorillaz Demon Days Live We Think We Know Her Since we're only "almost-sorta-cool," we have no idea what Gorillaz Demon Days Live is (Ed. Silly, it's a game/music/tour thingy) but we do know Motorola is sponsoring it and is offering "Motoglyphs" (wallpaper for your mobile), games, images, videos and other cool stuff for people who know what the hell this is. Oh, look at the URL...it's out friends over at NightAgency. Who knew? Giant Eva Longoria Maxim Cover Built in Las Vegas Desert This one does not appear to be an April Fool's joke as was, supposedly, the giant iPod in Australia. To celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. The stunt is tied to Maxim's 100th issue celebration at the Wyn Las Vegas Resort and Country Club April 7-9 NYU Student Agency Sparkplug Creates Honda Fit Promotion New York University student-run ad agency Sparkplug has created a promotional campaign and event called Make Room for the Fit which promotes Honda's new subcompact Fit. The agency created a mocrosite that contains a rap-ish video that's so bad it's good or so good it's "bad." We can't decide. It all promotes an April 6 event at Gould Plaza where students can check out the Fit, grad a pizza from Mercato and crank up on Red Bull. If you're in the area, stop by and see what Sparkplug came up with. We'll will say it's far better than our lame college print ad for some Dodge we, or should I say my teammates, came up with. 
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