If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates.
Here are a few tips to create an editorial calendar that can help increase your conversion rates:
Identify Your Goals
Before you can start creating your editorial calendar, you need to know what your goals are. What are you hoping to achieve with your content? Do you want to increase brand awareness? Drive traffic to your website? Grow your email list?
Once you know what your goals are, you can start mapping out your content strategy. Figure out what kind of content will help you achieve your goals and start planning accordingly.