Schema is one of the key elements when it comes to search engine optimization. Webmasters have considered it one of the most powerful forms of SEO.
The schema markup is a structured form of data that enables search engines to read your website pages in a better way. More than that, it also helps to improve the website's online visibility with the help of featured snippets and rich snippets. The inclusion of structured data is a potent way to increase search rankings indirectly as it creates social signals for search engines.
The best thing about the schema is that anyone can add it to their website without needing a web developer. But you must ensure that the metadata you include has the proper format, as it directly impacts the SEO performance.