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Surfing Loves Its Hot, Bikini-Clad Beauties Are there any men that surf any more? You'd never know if it you relied on advertisers for comment. Now, it seems, it's only hot, young women in string bikinis who surf. Check out this commercial for Tribord which lovingly caresses hot, young surfers and they become one with the water. Created by Fred & Farid, it's beautifully shot and a pleasure to watch. And it makes you wish you surfed. So you could hang with these beautiful girls. Shocker! Playboy Uses Sex to Sell! Ah, yes, the elevator. It's amazing how a little box held up by wires can conjur such elaborate fantasies. Sadly, they never happen in the real world but they do in Playboy commercials. Playboy commercial for a new line of Playboy Fragrances. Yes, the vaunted men's magazine is branching out. Hey, it has to. No one buys the magazine anymore. And who would when every last drop of sexual depravity can be had online for free? So to promote a new line of fragrances, Playboy, unlike most other brands that use the gimmick to sell, is aligning itself closely with what it's brand stands for and is using it to sell this new product line. In the ad, we see a man and a woman. The fantasies begin from there. Twins. Triplets. Parallel dimensions populated by 21-23 year old girls who have a fear of commitment and, well, other very weird stuff. With Ad Spoof, Group Protests T-Mobile's Call Center Closings This ad could have been so much sexier. Really, it's just silly but it does make a point; at least at those who believe shipping jobs overseas (because it's more cost effective) isn't an acceptable method of doing business. In a global economy, one could debate that stance but, at the same time, no one want so lose their job. This work, from The Communications Workers of America, mirrors the recent T-Mobile "bad girl" ad and protests T-Mobile's decision to close seven U.S. call centers and layoff 3,300 workers. In the ad, we see a Carly Foulkes look-a-like (ok, hardly but it's not easy finding someone as hot as Carly) getting fired and, as in the original ad, rummaging through her closet to find some "bad girl" attire. Sunglasses Offer Voyeurism of Sexy Axe Ads As AdFreak correctly correlates, this new work from Axe in Australia which reveals racy videos to those who wear special sunglasses references the world represented in the movie They Live. For the outdoor installation, passersby are given sunglasses to wear. The glasses reveal scene of a dog swimming in a room full of water, a monkey and a pair of couples getting it on. 'Shell' Wants Nigerians to Live With Its Oil Problems It's truly amazing how easy it is to pull the proverbial wool over people's eyes. Witness these two videos from WorseThanBad.org, a group that aims to hold Shell accountable for spills in Nigeria. Last week, under the guise of promoting the Shell Live With It app, the group released a video that, to date, has received 25,000 views on YouTube and many comments that think the video is promoting a real Shell-branded app. This week, the group released a second video that pokes fun at the first video's commenters - who believed the video to come from Shell. As they say, this stuff just writes itself. New Book Explains How Storytelling Can Save Advertising Here is a wonderful promotional video for a new book, Winning the Story Wars. The book uses the bomb as a metaphor for a gap that was created between myth and reality. Myth being the stories told that gave meaning to life and that were based on religion and culture. The book discusses how marketers eradicated that gap becoming the new myth makers and how most have failed at the art of story telling. The book's author, Free Range Studios Founder Jonah Sachs, argues marketers have abused their story telling power by pushing fear, insecurity and greed. But at the same time, Sachs explains how marketers can return to the glory days of story telling and how digital media can help spread empowering stories that instill motivation and aspiration and a positive mindset. Beckham Plays Beethoven With Soccer Balls Always impressive. Always interesting. But we always question just how "real" these videos featuring sports figure doing amazing things really are. The latest comes to us from Cheil USA and features David Beckham playing Beethoven's Ode to Joy by kicking balls at a vertical drum set. Because this is an ad for the Samsung Galaxy Note, Beckham plans his routine on the phone and then uses it to send his completed feat into the social ether for all to enjoy. How Brands Can Use 'Big Data' to Improve Their Marketing Heard of the term "big data?" It refers to the massive proliferation of data that, given the proper tools, marketers can use to better formulate marketing programs, media buys, social media programs and even more targeted creative. This IBM white paper - produced in conjunction with the Interactive Advertising Bureau - will explore four data-driven use cases (audience optimization, channel optimization, advertising yield management, and targeted media buying) that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data. Download this free white paper and find out how can use "big data" to improve your marketing and advertising. Go Ahead. Hate the Kardashians. But They Are Way Hotter Than You! It seems not a day goes by the Kardashian trio isn't in the news for one thing or another. Lately, though, they've been in advertising news quite a bit with their Sears Kardashin Kollection action. And, really, what's not to love? Khloe has deliciously curvaceous hips. Kim has gigantic, mouthwatering breasts. And Kourtney is just mezmerizingly hot beyond belief. It's enough to make a guy want to...oops...sorry...this is a business site. We keep things in our pants around here. Anyway, the Kardashian sisters can be seen bursting out of their lingerie in a new ad for their Kollection. Enjoy. The Line Between Advertising And Editorial is Gone. Is That A Good Thing? It's funny how quickly things change. When Adrants launched in 2001 and then became a business in 2003, things were still pretty traditional. Banners ruled. DSP stood for digital signal processing (not demand-side publishing). RTB was something Wall Street did. There was no social media. There was no social business. There was no content marketing. And there were certainly no brands producing their own content. Because God forbid the line between advertising and editorial be crossed. See PayPerPost. We trashed them and CEO Ted Murphy. But times change and what was once unacceptable is now, mostly the norm. We're good friends with Ted Murphy now and, like many other publications, now sell "content sponsorship" deals all the time. Even Adrants, which always prided itself on cutting through the bullshit and keeping the ad industry honest now straddles the line. Today, that line that used to exist between advertising and editorial is becoming ever more difficult to see. It's not as if "pure" editorial was never before influenced by marketers intent on insuring their message play out in as many places as possible. It's just that the "vetting" that used to exist between marketer and consumer has mostly disappeared. 
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