Fashion label Wolf & Harrison is out with some video trickery that asks the viewer to point at specific models in a line up and then count various numbers to and from that position. Of course, it's all mathematical trickery and no matter which person you start pointing at or in which direction you decide to count, you always end up pointing at the hot chick.
The marketing ramifications of this are stunning and we've made a new discovery today. And it will change the way this business creates advertising for years to come. The big discovery? Sex sells. Every single time.
Or something like that.
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Calling attention to a certain form of tourism in Ukraine that the country isn't all too pleased is popular within its borders, non-profit group Femen has launched Do You Want Me, a website on which visitors can dig into the seedy side of the country's sex trade.
The site aims to call attention to the notion paying for sex creates a form of slavery. Similar efforts to fight the proliferation of the sex trade have been done by Amnesty International (here, here and here), by Stop the Traffik in London, by The Salvation Army in South Africa and by the Helen Bamber Foundation.
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Quite possiblely (or not) a holdover from April Fool's day, a man has place nothing (literally) for sale on eBay and the current bid for scooping up that nothing is $500,600. At this time, there are 51 bids so far for this spectacular collection of nothing.
This is not the first time nothing has been placed for sale on eBay. There are plenty of examples. Of course, most these bids are pulled and it is likely this one will as well.
Said to enhance buyer control over ad placement and context, the Interactive Advertising Bureau announced the launch of the Ad Network & Exchange Quality Assurance Certification Program consisting of compliance guidelines, procedures and a certification program. Companies that undergo training, conduct an internal audit and assign a compliance officer to maintain the IAB's Quality Assurance Guidelines will receive a compliance seal from the IAB. The seal, which can be placed on the company's website and marketing materials, certifies that the company is adhering fully to the only industry established criteria as outlined by the QAG, finalized in June 2010.
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A unique combination of fashion, boobs and vulgarity tops this weeks most read stories on Adrants. Thanks to Calvin Klein, Lara Stone and the unique placement of table legs and a bikini bottom, it seems the F-bomb made its way onto a billboard in New York. Cleavage, graffiti, some olives and Crispin Porter + Bogusky round out the list.
1. Calvin Klein F-Bombs Billboard
2. National Cleavage Day Unleashed Advertising-Style
3. Boycott of Adidas Called Over Ads on Graffiti Wall
4. Three Olives Walk Into A Bar
5. Crispin Porter + Bogusky Delivers Four InstaAds for Kraft
