Back in March we told you Keira Knightley would be reprising her role for Coco Mademoiselle in a new film from the brand. That film debuted yesterday. It's a very stylized piece which follows Knightley from her bed to a photoshoot.
Of course the whole thing devolves into the stereotypical tease-fest between photographer and model until they're making love to each other without actually touching. As things progress, a door gets locked and even more love making is expected.
That is until the poor photographer is dumped by the model, presumably, in protest of the soundtrack which proclaims, "This is a man's world."
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OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.
Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.
So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.
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Forget old school raves in undisclosed warehouse locations. That's so yesterday. Wait...even saying "so yesterday" is, well...so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.
Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?
Previously in the strange land of Foot Locker advertising: Fetishistic Spanking.
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You've seen them. Those videos that obsess over the unboxing of products as if they were the second coming of Jesus holding hands with Justin Bieber. In this video from Cool Gear Reviews, the packaging, not the product inside, is drooled over as hilariously soothing music plays.
If you've ever watched unboxing videos, we guarantee you will laugh at this one and, no doubt, agree with the video's conclusion that unboxing videos, as a category, are "exceedingly useless."
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In perhaps one of the most boring, oddly crafted, amateurishly created PSAs of all time, the National Sexual Violence Resource Center is out with a :15 which will appear on the CBS Super Screen in New York's Times Square. If you haven't seen it yet, check it out below.
Of the campaign, NSVRC Director Karen Baker said, "Approximately 20 percent of the population will experience some form of sexual violence in their lifetime. These crimes impact children, families, coworkers and communities; and the majority of which - nearly 63 percent - are never reported. With 1.5 million people passing through Times Square each day, this PSA provides a unique opportunity to get them involved in sexual violence prevention."
That is if they don't mistake it for a classroom clock commercial.
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- Perhaps in honor of Eva Herzigova's Hello Boys Wonderbra ad, Creative Criminals put together a collection of the best 20 Wonderbra ads.
- Possibly the most interesting cell phone ad you will ever see. Well, at least the most impressive.
- AdKeeper, a service that lets people bookmark online ads for later viewing, is now working on 30,000 site.
- Katy Perry and Chelsea FC team up for Adidas ad campaign.
- Hot Wheels has a very cool outdoor installation in Columbia which transformed a bridge into a giant loop the loop track.
- In Wyoming, you can roam free. Even if you're not a horse.
- Rico and Snoop Dog's final outing for New Zealand Air.
The Festival of Media, an event that focuses on media creativity and innovation will take place in Montreux Switzerland May 8-10. Speakers at the conference will include Facebook VP of Global Sales Carolyn Everson, Deutsche Telekom Head of International Media Management Gerhard Louw, MediaCom Worldwide CEO Stephen Allan, Nestle Global Head of Digital & Social Media Pete Blackshaw, Starcom MediaVest Group CEO Laura Desmond and many others which you can check out here.
Of course, none of that really matters right? A conference is a conference, right? But this conference is in Switzerland? Have you ever been to Switzerland? No, didn't think so. Now you have your reason to check this conference out. And no, they didn't pay us to say that. But they did pay us to advertise on the site. Just want to be clear here for all your transparency freaks.
For those of you who are into food porn - and who isn't these days with what seems to be every other TV show covering some form of cooking - you might like this new campaign from McCann Erickson for P.F. Chang's Home Menu from Unilever, a line of frozen entrees. A frozen entree never looked so good. And it will never look this good in your home either because, as you know, it takes great effort and skill to film and photograph food without it looking like it was just barfed up by your dog.
So enjoy the ads and just pretend you have your own food stylist at home when you open the package and a big hunk of freezer-burned food-like stuff falls into your fry pan. Launching today, the campaign will include :15's as well as online efforts.
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Four years ago, we made a prediction. Today, that prediction has turned into what appears to be a full fledged business offering from mobile ad network AdZookie. The company plans to turn houses into gigantic billboards by painted a brand's message on them. As payment to the homeowner, AdZookie will pay the homeowner's mortgage each month for as long as the house remains painted with the message.
Yes. This is what it's come to. What we used to joke about a few years ago, is now the norm. Did any of you skiers ever imagine an ad anywhere on the mountain's premises? Shoppers, did you ever imagine interactive ads would be projected on the floor of your local mall? Did anyone ever think a crowd of strangers would suddenly break out in choreographed dance in public places? Or that when you placed your hand on the handrail of an escalator, it would be emblazoned with an ad?
Yes, this is what it's come to. Advertising is everywhere. And it's only going to get worse (better?)
A new IAB study conducted by Advertiser Perceptions, An Inside Look at Demand-Side Perceptions of Digital Video Advertising, found 69 percent of marketers and 55 percent of agencies plan to increase their digital video advertising with 22 percent growth predicted in the next 12 months. Those surveyed project they will spend 17 percent of their total online display advertising budget on digital video advertising in the next 12 months.
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