« Last week 15-Aug-10 | This archive, pg:  1  |  2  | Next week 29-Aug-10 »

Summer's Eve Says Douche Before You Ask For A Raise

summers_eve_womans_day.jpg

So Summer's Eve runs an ad in Woman's Day offering women eight steps to take when asking for a raise and all hell breaks loose. Why? Because the first step is to make sure you use Summer's Eve Feminine Wash before you make the request.

Oh yes, people. We can't talk about "down there." On no. That area is strictly taboo. It's OK to tell people to take a shower, use good soap, style your hair properly, wear the right jewelery, be sure your skirt isn't too short, your heels too high, your cleavage overexposed. To be sure your shoes are properly polished, your deodorant appropriately scented, your posture professional, your handshake firm and your breath as fresh as a rose.

But to inform a woman, who may very well need what a feminine wash can provide, she might want to consider making sure THAT area is as fresh as all her others is a travesty. A blight against women. A disgrace. And an objectification of the entire female species as nothing more than a sweet smelling receptacle for the urgency of men.

Hey, did you expect anything other than a contrarian point of view from us?

by Steve Hall    Aug-28-10    
Topic: Brands, Magazine, Opinion, Strange



Should Marketers Eliminate Sex As An Advertising Strategy?

sex_doesnt_sell.jpg

And now for a completely different point of view. Previously we wrote about a story in the Hendersonville News in which a woman named Susan Hanley Lane shares her feelings regarding a racy Skechers billboard she saw when she was with her father in law as he was getting haircut. Noting the odd juxtaposition of the two figures on the billboard having simulated sex advertising-style, with the presence of her father in law and two small girls playing outside near the board, Susan makes a convincingly cogent argument that, perhaps, we've taken this sex sells thing a bit too far. Wait, what? Did we just write that?

She notes the walled garden that used to be called childhood has collapsed and has been replaced, at least for girls, by girlhood. In other words, kids aren't kids anymore but have, because of the continual presence of adult imagery, become young hotties in training. And can you blame them what with marketers selling bras to pre-teens and hypersexualizing everything else?

more »

by Steve Hall    Aug-26-10    
Topic: Opinion



Walkers Pitch Man Tosses Lionel Richie Out the Window

wakers_lionel_richie.jpg

So Lionel Richie. Remember him? The eighties pop star whose claim to fame was giving birth to Nicole Richie? Oh wait, he did have a few hit songs along the way so we guess he accomplished a thing or two. Anyway, he stars in a new AMV BBDO-created UK commercial for Walkers. Richie croons a hyper-annoying version of his Say You, Say Me eighties hit until he gets thrown out of the grocery store by Walkers pitchman Gary Lineker.

Hey, we could crap on Richie for appearing in such an ad but it's actually done quite well. After all, he does get thrown out the window at the end which is what any self-respecting person would do if accosted by an eighties pop star in the middle of a grocery run.

And seriously, can you really fault a guy for having a bit of fun and making some money along the way?

more »

by Steve Hall    Aug-26-10    
Topic: Celebrity, Commercials, Strange



Facebook Bans Marijuana, Jimmy Fallon Stalked

marijuana_babe.jpg

- Facebook has banned the use of the marijuana leaf in ads dubbing them "illegal content."

- In the WTF category, Six Flags has announced Rayovac will be the official battery of the park. Hopefully, the rides aren't powered by batteries.

- Ocean Outdoor has launched a live digital creative competition where creatives can compete for a digital campaign worth £250,000 and flights to San Francisco by submitting a digital outdoor ad, between September 27 and October 1. Details here.

- Ten ways you're addicted to Facebook.

- First it was Alyssa Milano. Now a guy wants Jimmy Fallon to follow him on Twitter.

- This is kinda funny. A Big Ad Gig submission from an "ineligible" entrant.

- Hybrid ad agency/film production company Lucky is out with a couple of promotional videos for a launch party. One. Two.

- The new hotness from Queso Divine featuring Chipz of The Snack Nasty Crew.

by Steve Hall    Aug-25-10    
Topic: Outdoor, Social, Sponsorship



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Dree Hemingway Fronts A.Y. Not Dead Spring 2011 Campaign

dree_hemingway_ay_not_dead.jpg

Model Dree Hemingway, daughter of Mariel Hemingway and Stephen Crisman, is fronting a new campaign for Spanish fashion label A.Y. Not Dead. Shot by photographer Sebastian Faena, Dree sports a pair of very tiny denim cut offs matched with an equally tiny crop T. The look is strikingly reminiscent of a look her mother, Mariel, donned for a scene in the 1985 movie Creator.

Dree also models some patchwork jeans, leather pants, a denim shirt and a cropped tweed jacket. See it all here.

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Playboy Seeks Hottest Social Media Babe

playboy_miss_social_2010.jpg

Playboy has been curating a Miss Social competition which seeks to name the hottest woman using social media. Over 2,000 nominees, who had to use social networking sites (e.g., YouTube, Twitter, Facebook) to promote themselves and urge their friends/followers/family/public to vote for them using a specific keyword and mobile shortcode, have been winnowed down to 16 finalists.

The finalists will face off against one another in a bracket competition with the winner chosen by the public via text. All 16 finalists are beautiful women. All have wonderful attributes. The choice will not be an easy one.

But we're going to offer up some choices of our own.

Best Figure: Dewi
Best Booty: Kristin
Cutest: Sarah
Best Boobs (real): Amy
Best Boobs (Questionable): Chaney
Best (Most) Tattoo: Asia

Cast your vote here.

by Steve Hall    Aug-25-10    
Topic: Promotions, Racy, Social



Agent Provocateur Does Twin Peaks

agent_provocateur_betty_sue.jpg

Intentional or not, this new video from Agent Provocateur entitled Betty Sue pays homage to the early ninties TV oddity Twin Peaks. From the music to the dancing in a strange room to the cinematography, it has David Lynch written all over it.

Alas David Lynch had nothing to do with this production. Perhaps a fan of Lynch, the video was directed by Johan Renck and produced by RSA Films. It's steamy. It's weird. It's right up Agency Provocateur's alley.

more »

by Steve Hall    Aug-25-10    
Topic: Brands, Racy, Strange, Video



Smokers Spontaneously Combust in Non-Smoking Ad

sweden_anti_smoke.jpg

Of all the anti-smoking ads that have made the rounds over the years, this Swedish ad is one of the more stylish. With fiery, slo-mo action, the ad is accompanied by the mysterious yet hysterical lyrics, "I'm naked. I'm numb. I'm stupid. I'm staying. And if Cupid's got a gun, then he's shooting. His bang. You're my drug. We live it. Your drug. You need it. Reload."

The commercial lulls you into its morbid metaphor yet is actually a pleasure to watch. Over and over which, admittedly, is a bit twisted but the message is so perfectly delivered it's hard to turn away.

more »

by Steve Hall    Aug-25-10    
Topic: Cause, Good



Mad Men's Christina Hendricks Dons Trenchcoat For London Fog

christina_hendricks_london_fog.jpg

Curvaceous bombshell Christina Hendricks, who stars on AMC's Mad Men, will appear in an upcoming London Fog ad campaign. As you may recall, London Fog was a client of Sterling Cooper on the series last year. Apparently, London Fog was more enamored with Hendricks than the office's network of good 'ol boys.

Shot by photographer Nino Munoz in LA, the campaign will break in October issues of fashion magazines such as Elle, Cosmopolitan and InStyle as well as on outdoor boards and online.

Of the campaign, Hendricks, who was recently named Best Looking Woman in America by Esquire, said, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Sprint's 69 Way Better Than Verizon's or AT&T's

sprint_69.jpg

Maybe we're reading too much into this. Yea...we're sure we are but you have to admit toying around with the number 69 without making even the tiniest sexual innuendo is just a wasted opportunity. So here's Sprint touting their unlimited (and they do mean unlimited) mobile phone plan that does oh so much more than Verizon's or AT&T's. And this right after a study revealed iPhone users (using AT&T or course) have more sex than other mobile phone owners. Something's just not right here.

more »

by Steve Hall    Aug-25-10    
Topic: Commercials, Strange



« Last week 15-Aug-10 | This archive, pg:  1  |  2  | Next week 29-Aug-10 »