UPS is out with a new campaign that broke this past Sunday during the Daytona 500. The campaign which includes three spots will run through the Sprint Cup Series on FOX. One of the spots highlights the fact UPS is "the only delivery company trusted track-side by Nascar.
In the commercial, we see the paperboy, a pizza delivery guy, the milkman, the mailman, the stork, an un-named major delivery competitor and even Santa Claus...who is so angry he can't get in, he starts to climb the fence.
the work comes from The martin Agency
How to you sell Bonds, the Original Hipster? You grab an all-girl group and dress them in their underwear and have them rock out. It's simple, really. When it comes to selling lingerie and underwear, there's no need to over engineer.
So when you're Ryan Seacrest and you're trying to enjoy a peaceful Valentine's Day with your mother, things don't always go as planned. Nope. The pair were flashmobbed by Scope while they were having lunch in LA last Thursday.
Lame.
So...is there such a thing as the World's Greatest Spokesperson? According to Nationwide Insurance, yes, and they set out to find him living in a cabin on a snowy mountaintop. Apparently, the dude has a history. He's one work for Bears Are Dangerous and a PSA about the dangers of germs.
Of course, you've never heard of him because he's a fabrication. But he does have his own website, Facebook page, Twitter account (he's following no one...not good)and a T-shirt making application.
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Poking fun at the amount of misinformation that flits between kids who think they know everything, Sharpe Blackmore Euro RSCG have put together a video and a website which illustrate what advice might look like if it didn't have the aid of parental involvement. From gems like "you can't get a girl pregnant if you have sex in a condominium" to "cigarettes aren't cool unless they're methanol," this work, entitled Early Bloomers, is for Big Brother and Big Sisters.
From director Brian Beletic and with music from The Hours (Ali in the Jungle), this new commercial for Nike highlights several athletes who have faced certain challenges in their careers but keep trying and trying again. Because, you know, Nike says Just Do It.
In the ad we see Lance Armstrong, Maria Sharapova and many other athletes who've hit it big...and work hard to do it again. MassMarket did the vfx.
Well here's an ad that's sure to get a few panties in a bunch. On the premise that women get bored easily, Lynx is out with a new commercial touting its Lynx Twist, the fragrance that changes. And, apparently, that's not the only thing Lynx changes in this ad. While it'd be nice to have styling robots following you around insuring your woman is bnever bored, there are some things that just can't be changed. Well, easily, that is.
If for no other reason than to watch a cute, cuddly, stuffed teddy bear go a bit bonkers explaining Anti-Valentine's Day, this video is a must watch.
It comes courtesy of the Viral Factory.
So while Bob Garfield was on a plane during the Super Bowl (yes, beyond all fathomable reason, this is true), thus missing the fact Google ran a commercial (only to review it a week later), Old Spice's "I'm on a Horse" should have been in the game. During this week's Beancast (summarized here), it was agreed the Old Spice commercial would have been a standout hit in the game. It poked fun at the whole metrosexual thing but in a way that was humorous to all.
But, back to what I was talking about. Bob Garfield, the industry's preeminent ad commentator was on a plane during the Super Bowl. On a plane as in not watching the game. As in not watching the year's biggest pantheon of advertising. As in not doing his job.
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Last night, I was part of this week's Beancast with Bob Knorpp. Along with Adland's Ask Wappling, Make the Logo Bigger's Bill Green and AdScam's George Parker we skewered this year's Super Bowl commercials, Crapped on Google's Buzz and laughed at Edelman's study which claimed, in a nutshell, no one trusts their friends' recommendations any more.
In terms of the best Super Bowl commercial, we agreed Google was it. It was one of the few commercial that actually explained how the product worked and what it's benefit could be to people. The commercial wasn't perfect. There was debate on it's effectiveness in terms of the attention level it required to understand it and how that might be difficult during a drunken Super Bowl party. But George Parker made the point that, well, that's the point. The game and the commercial scream at you for three hours. The Google ad was a welcome and calming interlude between all the screaming. In that respect, it may have commanded a bit more attention that, say, Betty White getting thrown to the ground.
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