Coffee brand Douwe Egberts wants you talking more over coffee, because, well, coffee equals conversation. BUT DON'T TAKE OUR WORD FOR IT. From agency Duval Guillaume, Brussels in the house:
Strategy:
The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.
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What happens when Dick's closes for the night? Peyton Manning comes in and throws a few balls, Jeff Blake stops by to work on the backhand, and Lindsey Vonn shows up to put Under Armour's ColdGear through the Cold Abuse Simulator. (Perfect for Coors! I kid.) Production house Shilo says we got this after the ski jump. (And for ski freaks into balance porn, there's this too.)
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"Hi Steve,
Wanted to see if you were planning any holiday shopping stories focused on major retailers' interactive marketing plans for boosting this season's sales."
No.
............................................................................
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No, it does, really. (See below.) While not an actual working app, or is it? (*asked in super secret hushed tones*), the NUDE IT makes any scene nudetastic. Except, well, it's hard to tell if the hero in this one is saying OMG! because of the app's amazing see-through ability--or the subject he's looking at. Latter! Either way, lose the fake shock reactions (the shit will sell itself doncha know), and you still have a cool non-cgi viral, replete with tried and true old-school camera trickery that looks more amazing than it is. Or all you SUCKAZ can just check with creator That Bald Guy.
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OK. Time to play catch up.
- For some inexplicable reason, images of people who've pissed their pants are supposed to sell Volkswagen GTIs.
- Those grunting and groaning sounds you hear from your son's room? It's not what you think.
- Verizon continues to slam AT&T.
- Those Japanese. They think of everything. For the ladies whose nipples get much too large for concealment in cold weather, try the USB Bust Beauty Pad.
- The long, frustrating road to "Strawberry Flavored Juice Drink Blend" and the idiocy of selling juice that really isn't juice.
- "Social ads don't drive clickthroughs. Unlike billboards."
- And then there's the whole exposed nipple thing American Apparel loves so much. NSFW>.
- Julia Allison. You've never hear of her (unless you're a social media troll and love Twitter) but she is now featured in a new Sony ad alongside Justin Timberlake.
- Be sure to check out episode 5 of AdVerve with Bill Green and Angela Natividad.
- Conde Nast ad pages dropped 43 percent (8,359 pages) in 2009.
- The Art Director's Club has a new look.
So what do cheesy pick up lines and turkey have to do with each other? Aside from the fact guys who deliver them are turkeys? It's a promotion for Piggly Wiggly, of course. A turkey promotion.
Those who shop at the store get free Greenbax each time they use their PFC card. For just five Greebax, shoppers can get their hands on a free turkey. Ideally, one that doesn't spout cheesy pick up lines.
On this Veterans day, what better way to salute the troops than Military Appreciation Month complete with Harley Davidson motorcycles and super hot supermodel Marissa Miller? Those serving in the military can enter to win a new Harley which will be personally delivered by Miller. There's also a collection a old school, pin up-style wallpapers which can be downloaded as well as a send to a friend feature that allows one to send a personal message along with a picture of Miller.
Check out the promotion here.
Ever experience that moment at work when time seems to stop? You glance around the office? You notice every little detail? You marvel at the beauty of things? You are overwhelmed with feelings of goodness, righteousness and environmentally sound principles?
Nah. Neither have we which is why this is all encapsulated in a commercial instead of real life. Because in real life time never stops, there's nothing special to see in the office, details involve strange looking stains on the rug, no one is beautiful, you never ever feel anything but misery and most assuredly, no one's clothes are magically torn from their bodies...in slow motion.
Which, again, is why this is all in a commercial. A very strange commercial. A commercial for organic underwear maker PACT.
Strange as it is, it truly does make us wish there were days like this when the walls would part and we could escape into nature for a welcome respite from the difficulties of the day.
The tagline for this campaign? "Change Starts With Your Underwear." Perfection.
Seems this stunt was a missed opportunity to use the song 99 Red Balloons. Of course, there were more than 99 balloons in this stunt and they weren't al red so we guess it makes sense they chose other music to accompany.
What the hell are we talking about? Yet another stunt to promote yet another goofy hook to get people to buy a camera. In this case the camera comes from Sony Ericsson and the goofy hook is a character called Hopper which is basically a bouncing balloon you get to design.
The event, called Hopper Invasion, that's highlighted in this video took place November 4 on the Spree river in Berlin. Thousands of colored balloons were dropped and corralled on the river while a DJ spun tunes and people...well...just started at the balloons. Seriously. That's all it was. Who knew watching a bunch of balloons float on water could be so exciting. Guess we don't get out much.
It's never a bad thing to thank the troops for the work they do overseas. Everyone appreciates the work they do even if we don't agree with the politics of it all. Hate the war, love the soldier. That's what it's all about.
So it isn't easy to bash a commercial whose sole purpose is to thank the troops for the hard work they do. So we're not going to do that. We're just going to say Budweiser (it was Budweiser, right?) did it much more effectively with its commercial featuring the troops arriving home in an airport.
We still like the work The Martin Agency did here for Walmart.
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