Following its Fiesta Movemant, Ford is seeking 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, an automotive relay race which aims to build awareness and excitement around the new Fusion. The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.
Eight participants will be chosen based on "their passion for Fusion and their ability to share compelling information about the vehicle on the internet." Think hot chicks with tens of thousands of followers.
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Is it just us or are trailers for video games getting better than trailers for movies? After viewing a couple for Tekken 6, we're inclined to think so. Both videos point to What Will You Fight For. The game is out October 30. There's also a Twitter game.
You can view one of the videos here.
As follow up to a post he wrote on his blog about the good old days of advertising, George Parker followed up writing, "Apart from a stroll down memory lane and reminisces about great bars and restaurants, many of which no longer exist, the big question raised was, was the work better, and did we have more fun doing it? Yes, I think the work was better, and I know that will raise a shitstorm from young fucktards who think creating stuff for digital, viral, WOM, CGC, and whatever else is flavor of the month is harder and requires a greater range of skills. To which I answer, you are probably right, but that's not the fucking point."
Parker continues, "It's still all about ideas and great content... Not fucking execution. There seems to be a great deal of confusion on this. Do it on the back of an envelope (or better yet, a cocktail napkin) before you spend fucking hours tarting it up in Photoshop and Illustrator, or whatever you create incredibly finished layouts in these days. If it doesn't work on the cocktail napkin, it certainly wont work on your 42 inch monitor. So, order another drink and start over."
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We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life.
It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion.
For those of you who always wanted to ask your boss a personal question or two, this isn't the way to do it. For everybody else that loves a double entendre or three, these Filter Advertising-created ads (one, two, three) for Carnie Wilson's The Newlywed Game are for you. Hoping to bring back the original show's bedroom humor in full force a la Bob "making whoopee" Eubanks, Wilson will ask young, newly married, babes in the woods questions that will make their mother-in-law's toes curl.
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Step aside Mr. Whipple. Apparently, we are no longer embarrassed by or nervous about discussing the act of wiping our butts after we take a dump. Nope. We now can have frank and open discussions about the act and the products which can help us do a better job at cleaning our rear ends.
This video's been out for two months but, if we are to believe YouTube counter information, not many people have seen it. It's a product demonstration for Charmin freshmates. Basically, baby wipes for grownups. Using toothpaste as a stand in for, well, the brown stuff, a spokesman shows us why dry bath tissue doesn't completely accomplish the job. Nope. We need wet wipes to completely rid our ass of the annoying brown stuff.
- Matt Seiler, Global CEO of Universal McCann, has been named the MediaWeek's 2009 Media All Star "Executive of the Year."
- Want to see the world's largest dog biscuit? One was created for the launch of Scooby-Doo! The Mystery Begins on DVD. It's now listed ass the largest by Guinness.
- The PIxar lamp gets the electric chair for killing the I.
Bill Green of Make the Logo Bigger and the new Adverve podcast took a look at a new commercial from Chase and was reminded of the World Trade Center tribute. The one where they had the blue lights shining up into the sky from the former location of the towers. We have to say, it does recall that imagery for us a bit as well.
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Here's a weird one. Even if you do understand the language...we think. So a couple sits on the couch observing their daughter play with her Barbie set. After a bit, the girl places naked Ken on top of Naked Barbie on a bed. Parents cringe. Mom picks up the newspaper, Dad looks dumbfounded. Daughter says something. Everyone laughs.
Cut to super of the newspaper. That's all we know.
Lest anyone accuse us of ignoring negative publicity about a company we're in bed with (which we very much are when it comes to ad:tech), it's our duty to let you know about a little pay for play snafu ad:tech found itself in when it offered "key influencers" free or discounted access to its New York conference in exchange for three pieces of media coverage. The media coverage could take the form of a blog post, a Tweet or a mention on Facebook.
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