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Aliens Have Arrived And They Are...Elephants?

samsung_jet_spaceship_elephants.jpg

Seriously? Seriously? There are still brands and agencies out there that still believe people exist in the world who can't see through their "32 hidden cameras," "hundreds of unsuspecting people," "accidental" camera pans over the promoted brand's outdoor billboard, lingering shots of said product, FTW lingo and...elephants who bungee jump out of a spaceship?

Oh wait, it's just a stupid YouTube video. Sorry. That makes everything OK.

by Steve Hall    Jul-20-09    
Topic: Strange, Video



Streets Attacked by Red, Green, Yellow Dancers

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So how do you promote a dance festival? You wear silly costumes and stop traffic by dancing in the street. That's how. The festival is Woking Contemporary Dance Festival and the dance is called Traffic Light Dance Off.

Hmm. Sort of like Blue Man Group. Except not blue. And not as good. But still fun. Lethal Design + Branding organized the stunt.

by Steve Hall    Jul-20-09    
Topic: Guerilla



Batman and LendingTree Rescue Economy With Superheroes

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Remember Batman? No, not the one played by the guy who became a YouTube sensation when he verbally assaulted a member of his film crew. No, not the one played by the one who used to be a doctor on ER. No, not the one who played Jim Morrison in the movie The Doors. No, not the one who play a stay at home dad in the movie Mr. Mom.

Nope. We're talking about the original TV Batman. He's still alive, by the way, in case you were wondering and his name is Adam West. And he's the voice behind this new Lending Tree campaign from Mullen. And in a nice nod to West's past gig as superhero-in-tights, he helps people discover their inner superhero so they can battle Wall Street and come to the rescue of today's biggest villain; the economy.

And in complete compliance with the National Center for the Equality of Racial Representation in Advertising, there's version featuring a white male, a black male and a woman. OK so they left out combos like black woman but NCERRA only requires a 75 percent compliance rate.

See the spots here and here.

by Steve Hall    Jul-20-09    
Topic: Campaigns, Commercials, Good



Scion Pixelates, G.I. Joe Elevates, Vogue Vacillates

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- Scion is out with a new Brand Manifesto. It's "intended to inspire new youthful and creative trendleaders with its bold and edgy elements." There's Pixel Reveal, Speechifier, a TV spot and other elements.

- It's fake! It's fake! It's fake! Now that we have that out of the way, here's a promotion for the upcoming G.I. Joe movie. It's nothing like Demi Moore's G.I. Jane version.

- Vogue's ad page count isn't looking too good for September.

more »

by Steve Hall    Jul-20-09    
Topic: Campaigns, Video



Newsflash! Oscar Mayer Weinermobile Crashes! Zero Injured!

oscar_mayer_weinermobile_crashes.jpg

Well it was bound to happen eventually. A vehicle shaped like a giant hot dog can't drive around forever without the occasional mishap. Yes, the Oscar Mayer Wienermobile's time was up and it found itself ass backwards inside the garage of a Mount Pleasant, Wisconsin home last Friday.

Oops.

Apparently, the driver was attempting to turn around and drove forward when she thought she was moving in reverse. Hey, with a vehicle shaped like that, it's hard to tell which end is the front and which is the back. Well, yea, we're quite sure the driver's seat faces in just one direction, forward, but give the lady a break., Driving a hot dog is, well, confusing to say the least.

by Steve Hall    Jul-19-09    
Topic: Brands, Outdoor, Strange



Someday A Jolly 'Green' Giant Will Solve the World's Energy Problems

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If we're lucky a lost alien giant will land on earth and he'll be so kind and so nice that he'll walk all over the earth (carefully, of course) helping "green" the place up by "planting" wind farms, fixing broken high voltage wires and mining "clean" coal.

And he will be jolly. And sponsored by an energy company, of course.

by Steve Hall    Jul-19-09    
Topic: Good, Video



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