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Scarlett Johansson Replaces Penelope Cruz As Mango Spokesmodel Scarlett Johansson, whose chest Woody Allen simply cannot stop staring at, has landed a new spokesmodel gig for fashion label Mango. She follows Penelope Cruz and is featured in a new ad campaign. Images from the campaign are here. Arquette Bars Hunger, Folly in Fayetteville, Kid Eats Dog Crap - David Arquette and Snickers have teamed up to help Feeding America with "Bar Hunger." - Yea so there's this whole thing going on about some spots Republik created for Fayetteville. Apparently some feel they are unpatriotic. You deciede. Watch them here and here. - Oh please. BingTweets. Oh wait. That's not half bad. - Airing 15 years ago for Staples, The Most Wonderful Time of the Year commercial will launch the 2009 Back to School season tomorrow, July 15. Keyboard Cat Recruited For Silly Infomercial OK so it's not like the whole informercial spoof genre hasn't been done to death but this outing from TextWise enlists Keyboard Cat and who doesn't love Keyboard Cat? There's all kind of talk about a document's "semantic DNA" and using an entire document to find another document. It's all way over our head but the woman in the ad is cute so we're all over it. Roadkill Detective Explains Benefits of Job Kinda lame until the end but it's only one minute long so it's sort of worth the wait. Not sure what PETA would have to say about animal treatment in this video but Westwood College doesn't seem to have a problem. All they want is for people in less desirable careers to realize a little education can help a person land their ideal job. But this "roadkill detective" seems to be quite smitten right where he is. Newsflash! Cannes Gold Lions Not Gold! Not that we didn't know this already but someone went to the effort to prove it anyway. Boondoggle took their five "gold" Lions to several goldsmiths to see just how gold they really are. The findings? According to one goldsmith, a Gold Lion is just "a bad piece of blunt casting." No goldsmith found any worth to the statues. Anyway, Boondoggle is very happy and proud to have won five "yellow copper Lions." Cause Group Launches Twitter For Sh-tters Why anyone hasn't thought of this witty little word play is beyond us but non-profit Wherever the Need, with help from Skadaddle Media, is having fun with it. The effort aims to call attention to the importance of sanitation and to raise money to build eco-sanitation toilets for third world countries. Lopilato Gets Fruity, Gen Y Explained (Again), Bogusky Talks Social - Random hot ad of the day with Argentinian actress, singer and model Luisana Lopilato - All you ever wanted to know about Gen Y and why they're not victims of a coddled upbringing but victims of a poor economy. - Check out this Huffington Post interview with Alex Bogusky during which he talks about the long term economic impact of social media on traditional media. - Sounding quite a bit more blabble-mouthed than his "Beuller? Bueller?" days, Ben Stein is featured in a new commercial for online credit service FreeScore. Celebrities Hold Hands Up For Nelson Mandela Day OK, fine. A Nelson Mandela Day in New York on July 18th can't really be a bad thing, right? After all, the dude did a lot in his lifetime to help a lot of people. Why not celebrate him? But why do we need a video with celebrities holding their hands up for two minutes as some almost Simon and Garfunkel-sounding dude whines about how wonderful the world would be if people just helped make peace on earth with their own two hands. Oh wait, this is all a good thing, right? Sorry, let's start over. Little Debbie Gives Her Muffins to Interns Step aside, cupcake fad. Little Debbie wants muffins to be the cool new snack. And what better way to achieve that than target a group just entering the workplace that hasn't yet been accosted by a cupcake-wielding geek. This summer Little Debbie will give out 200 sampler boxes of Little Debbie Muffins to interns across the country. All a hungry intern has to do is take a picture of themselves holding a sign asking for muffins and send it in. Each day, 5-10 interns will be selected and sent a sampler box. They'll also be featured on Little Debbie's Intern Hero site. We know there's a lot of you interns out there in the ad industry working hard for little or no money doing menial tasks your superiors feel is beneath them. And you're probably not getting a whole lotta love for your efforts but Little Debbie is there to help. So send your sign in and get your muffins. Perez Hilton Promotes 'The Ugly Truth' on Twitter What's a marketing campaign these days without a dollop up Twitter thrown in for good measure? A bad one if you ask any one of those self-style social media gurus. So it makes perfect sense that, yet again, something's being promoted on Twitter. This time it's Perez Hilton doing the promoting and Sony Picture's The Ugly Truth getting the tweetlicious hype. According to BlogAds' Henry Copeland, whose company serves ads on perezhilton.com, "Readers will tweet their best dating advice to @uglytruthmovie. Their tweets will be featured on PerezHilton.com, where readers will rate the dating tips. The top 10 tips will be featured on the site this Friday. Perez is doing sponsored tweets (clearly marked) to promote the contest." And yea, the movie's got a great update to the When Harry Met Sally orgasm seen. Except the orgasm isn't fake this time. 
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