Score one more for ad creep. You know those small blue adoption signs off to the right shoulder on almost any major highway? Well, get used to them because they're not going anywhere. While driving through CT recently, I noticed an outdoor sign for the Luv Boutique. No big deal, except that I saw an adoption sign for the same place. Pick anything, a cause, a celebrity, a drug, anything, and chances are there's now a group willing to adopt asphalt in support of it. Socialists, libraries, geocachers, gay and lesbian community services, a guy named Jonathan, men in crisis and of course, these people. Although, it's not a bad idea. Tailor social media sites to relevant areas? Score! "This next stretch of barren road, devoid of people and real interaction is sponsored by Twitter."
Now it's New Balance that's doing the web series thing with Season in the Balance. (I'm saying that a lot lately. Web series is the new last year's YouTube contest?) Anyway, nice series about a high school lacrosse team, (The Canandaigua Braves), that were given $60,000 worth of gear and then followed around and recorded. (See clip after the jump.) Production quality is as good if not better than the usual reality fare. Props to Momentum Worldwide and
Tangerine Films. No cell phone quality footage of cafeteria fights. (Maybe on the DVD extras.) Think Friday Night Lights with lacrosse sticks.
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Normally, sustainable environments are important parts of the fragile... you know what? This zig Be the Root campaign is approaching 8,000 rpm on the wtf? tach and I have no angle on it. Evergreen, the non-profit organization devoted to improving the livability of urban environments in Canada has a series of posters out showing how people die happy so that trees may live on. (Yes, there's only three pieces in the series, but Three Freaks Under doesn't have the same ring.) Compellingly creepy might just sum them up though. Lady and man versions here. Creepy or not, it worked. When's the last time you cared let alone noticed a campaign about sustainable environments that are important parts of the fragile....
No, it does. Says so right here: "This is going to be a great event with tons of job opportunities for advertising professionals." PR optimism aside, there's going to be a Diversity in Advertising Career Day in NYC this Wednesday, April 22nd. More details here, but scheduled agencies showing up at this free event are: Arnold Worldwide, Bartle Bogle Hegarty, BBDO New York, Energy BBDO (Chicago), Cablevision, Carol H. Williams Advertising, Draftfcb, Draftfcb Healthcare, Edelman, G2 (G2 Branding & Design, G2 Direct & Digital, G2 Interactive, G2 Promotional Marketing), GLOBALHUE, Grey New York, GroupM (MAXUS, MediaCom, mediaedge:cia, Mindshare), Initiative, JWT, MARC USA, Martha Stewart Living Omnimedia, McGarry Bowen, MPG, Starcom MediaVest, Team Detroit and Wieden + Kennedy.
Hopefully diversity includes rabbits too. Just sayin.
(Image.)
Innit? From BBH and Gorgeous in the UK comes a nice little twist on a beverage spot for J20 below. Hey, don't hate. They don't all have to be home runs; getting on base is okay sometimes too. (Geesh. It's like you people always want epic Guinness domino action or something.)
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Did you expect less from Diesel? I know you didn't. The latest launch work from Legs channels everyone from David Lynch to Led Zep for Diesel's new scent Only the Brave, (with accompanying site isbrave.com). According to the background on the project, there were three themes of "Heart," "Mind" and "Nerve" as described by Legs: "Although all the films stand alone in their own way, the real magic appears when the films are played as a triptych. The triptych was always the main idea and we knew that the Heart and Nerve stories would serve as visual punctuation for what the center Mind piece was saying. It made a lot of sense to us that the Mind piece would be the conduit and narrate the whole piece, while Nerve and Heart served more as visual poems."
Actually, that would be fairly lucid for David lynch. Yeah, this is more like the David I know.
When the going gets tough, the tough get the Bonus Pack. In times like these, it's good to know Trojan is right there behind you with a stimulus package you can count on. (Yes, the spot below actually ran. HARD to believe.) I smell a new series though. Because we're in a global economic crisis, they can just swap out the American flag and voiceover in favor of flags and animals for other countries: Venezuela and the Turpial, Greece and a dolphin, or The Bahamas and an Orca. Wait, okay, how can an island chain the size of a garage in Texas have a whale while we get a bird.
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"Hey I know, let's run the Lance ad here." Ouch. Sorry Lance, guess it's really gonna be hard to escape the rumors, especially with placements like this. (Click image for contextual fun.) Remember, send in your contextual finds. Screen grab before you click.
It was only a matter of time. The Fail Whale jewelery collection. Blogger slash fashion slave Lori Magno has come out with a way to wear your fail proudly. That's right. They may not be able to monetize Twitter, but you can now monetize Failure. The whale and bird are made of .999 Fine Silver and pure, mad love. (She'll also put your Twitter handle on at no extra charge and throw in FREE shipping. I said FREE. Oprah and THE_REAL_SHAQ, you BETTER order.)
Okay, since signing on last week, she has 368,000+ followers. No really, in one day I'm watching her follow count go up literally 20,000 every 4-5 hours. Thing is, when she and all those Mommy Bloggers™ get bored and leave Twitter like Texas leaving the Union, will there be a disturbance in the internet's social media bmi? There could be as they all head to Plurck. How long before she realizes how much of a PITA it is actually is to update and turns it into a "Will Tweet For Oprah!" or "Win a chance to get @ed by Oprah!" daily contest.
So when does Oprah kill Twitter. Before the 4th of July? Labor Day? (By the way, is it proper netiquette to kill a social net after Labor Day?) Vote below adranters.
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